SEO & Digital Marketing

In today’s day and age, you can hardly find a company that’s not active on social media.  It makes sense—considering that 50% of the world’s population has at least one social media account, there is no other platform that can give you as much reach and engagement.  But adding social media to your marketing…

Even though many marketers turned to online promotions because of their specificity to a particular audience, there are still many reasons to continue offline marketing strategies. The best plans include both online and offline efforts. According to Meeting Professionals International (MPI), face-to-face meetings result in far more conversions than online efforts. The organization shares…

Gone are the days of cold-calling and door-to-door sales.  In fact, many mobile users are now even alerted when an unknown caller is classified as a “spam risk”.   Sales processes have since adapted, as tech has, to become almost entirely digital to appeal to online audiences.  So how should a business attract inbound sales…

Difficult circumstances can disrupt even the most successful businesses, and a knee-jerk reaction that comes to mind may be to stop utilizing email marketing in order to protect your business from a global crisis. Costs are costs, right? Save them when/where you can. Should your marketing step on the brakes? Heeeeck no! If anything,…

In 2020 e-mail marketing is still an important part of any successful business strategy. At this moment, there are 3.9 billion people that are active e-mail users. It is an enormous number of potential customers. Of course, the real power is in the segmentation of e-mail users that are interested in what you have…

Amidst the coronavirus pandemic, luxury brands and the fashion industry are on standby. The sales of luxury brands could decline $450 billion to $600 billion worldwide in comparison with last year. The health and economic crisis has proven to have a long-term impact on the consumer purchase behavior that has the capacity to completely…

There’s no hiding that video marketing has grown significantly throughout the years. We see it on every platform we visit nowadays— websites, search results, and even our social media feed. When we search for something on Google, there’s a high probability that the results are accompanied by a video. It goes the same for…

It’s no secret that Facebook is the king of social media platforms. With over 2.6 billion active users, Facebook is a daily part of the average adult’s life. However, If you’re ever wondering on how to advertise your business today, Facebook remains to be one of the biggest platforms with most opportunities. More than…

SEO has become a zero-sum game. It’s crowded at the top, and competition for organic rankings is fierce. You must bring your A-game if you want to get your nose ahead of the competition. Whether you are launching a startup, running an eCommerce store, or making your money through affiliate marketing, you are jostling…

Your entire business’s story and presence rely on your brand identity. It’s through fonts, colors, graphics, and your logo that you’re real to your audience. Building your brand identity kit is something that you need to do early on. And you can work with talented designers and experts to help you craft your brand identity.…