
91% of pages don’t get any organic traffic from Google, mostly because they don’t have backlinks. In fact, 66.31% of pages on the internet have zero backlinks. So, SEO professionals are always on the lookout for new and result-oriented link-building strategies. If you are also among them, it’s time to move on from…

Constantly securing your content with resource page links from relevant websites make your content more authoritative. Therefore, Links are now becoming very crucial from an SEO perspective. Relevant links not only help to drive traffic to our website but also improve Domain Authority and get organic ranking on search engines. If you’re practising SEO…

The two terms Digital marketing and SEO are often used with similar connotations making it confusing and often misleading. It is usually understood as just one entity and we think they both are the same when in reality they are different. So how exactly are they different? SEO short form for Search Engine…

No matter what industry you operate in, businesses need to find ways to stand out and reach their target audience. Creating and sharing various types of content is one of the most effective methods to accomplish this. Content can help businesses attract the right audience, build credibility in their industry, convert prospects into paying…

Let’s admit it, cold email is one of the best ways to approach new clients because it works. Now more than ever people are more receptive to their inboxes. Email marketing’s popularity has increased since 2020 and is still growing. This means more businesses in your niche are emailing your future clients. But don’t…

It is said that change is constant, and change is a process as well as a necessity to explore a new experience. If the change was not accepted we would have been still wearing the skin of animals and living in the forest without a home and other facilities. Earlier the necessity of the…

If you don’t already have video in your marketing mix, you should — video marketing works. A staggering 81% of businesses use video as a marketing tool and 99% of marketers already using video plan to continue. Video also beats images on social media platforms like Facebook. It’s easy to look at those stats…

Introduction Imagine this – You’ve spent days researching for suitable keywords and wrote an awesome blog. You’ve done everything to make them rank, including praying to search engine gods like Google and Bing to smile at you. It’s been more than 2 months since you wrote that blog. It ranks in the first…

In digital marketing, one of the oldest forms of communication is email. For one allows you to connect with your customers on a personal level. Second, email enables you to share exclusive content with your buyers. Despite the rise of social media marketing and cybersecurity concerns, email marketing is dead. Sure, about 76% of…