What is DA PA in SEO? How is it Calculated?

SEO is a wide field that involves several factors, and each of them plays a vital role. Two of these factors are DA (Domain Authority) and PA (Page Authority), which play an important role when it comes to linking content to other websites.

MOZ, a SaaS company, introduced these metrics, which give a prediction about how likely a website or webpage can rank in SERPs. Both of these authority scores are counted in numbers, ranging from 0 to 100. 

The higher the website scores in both of these, the more chances it has of getting ranked high on SEs. Besides, if a website has a good DA and PA score, the chances are higher that the majority of sites will request link building with them.

If you don’t know how you can check the website DA PA score, then don’t worry, as we have found some methods that can help you with that. Read this blog thoroughly!

What are the DA and PA Scores in SEO?

DA

DA, also known as Domain Authority, is the term of SEO, which shows the score about how likely a domain can rank on the SEs. The calculation of domain authority is complex because it involves several factors mainly backlinks pointing to the root domain and other backlinks and their DA score. 

This score can then be used when comparing websites or tracking the “ranking strength” of a website over time. The DA score ranges from 1 to 100. If a website has a lower DA score, it increases the chances of it getting a higher position on Google and vice versa. Check out the table below to get a better idea:

Domain Authority (DA)	Level
0-10	Worst
10-30	Bad
30-40	Acceptable
40-50	Average
50-60	Good
60-90	Excellent
90-100	Ideal

Now, let’s talk about the what is PA score in SEO.

PA

Page Authority (PA) is another factor similar to DA that predicts how well a specific page in the website will rank on search engines. Its score also ranges from 1 to 100, where 1 is considered the worst, and 100 is the ideal or excellent.

Backlinks pointing to that specific page and their authority score mainly determine the PA. A domain may have DA 50 but its PA can be 60 or even 30 or less. Check out the table below to see how the PA score is measured:

Page Authority (pA)	Level
0-15	Very Poor
15-25	Poor
25-35	Fair
35-45	Average
45-55	Good
55-75	Very Good
75-100	Exceptional

So, this was the quick definition of what DA and PA scores are in search engine optimization.

How to Calculate DA PA in SEO – 3 Best Tools

Now, here we are going to discuss how you can calculate the DA PA score of a website. However, measuring these authority factors can be hard since you have kept the following things into consideration:

• Number of quality backlinks
• Organic traffic
• Keyword density
• User behavior

You have to measure each of these factors and then get the total score of your website’s DA and PA. However, measuring these factors manually accurately is almost impossible. That’s why the usage of online tools is recommended to calculate the values of DA and PA.

MOZ Domain Analysis

MOZ, the developer of these authority metrics, also provides the tool to calculate the DA PA of a website or URL. And we can rely on their tool most because they know what it is and how it is calculated.

It is a freemium tool, where in its free version, you can only check 3 domain results per day, but in the premium version, there will be no limit. 

This online tool will provide DA and PA scores in separate tabular formats. Aside from that, it will also list the keywords on which the site is ranking and its visibility. You can also get the best competitors of the site, and their site domain score. Check out the image below.

Pros & Cons

Now, here are some pros and cons of using the MOZ Domain Analysis tool.

Pros	Cons
Easy-to-use interface	In the free version, users can only check the DA PA score of 3 sites/day.
Show keywords and also show the site ranking position	Can’t download the report
Provide you with the list of top competitors.
It also shows you the spam score of the website.
Ad free interface

So, this is how MOZ works and provides you with the DA PA score of any site.

DA PA Checker

DA PA Checker is another freemium online tool that can help you check the score of multiple sites at a time. It can provide you with DA, PA SS, domain age, IP address, and the pages that are indexed on the search engines.

You can also get the DR, UR, and ST scores of the site, but in the premium version. Aside from that, you can also download the report of the domain score in an Excel file.

You can paste up to 5 URLs of different domains at a time and check their score.

Pros & Cons

Moving on, let’s take a look at the pros and cons, and key features of this tool. 

Pros	Cons
Easy-to-use interface	Too many ads on the screen
Check the score of 5 sites at a time	No dark mode
Freely accessible
Allows you to download the report in Excel format
Redirect the users to the Google Index pages of the domain.
Given options to exclude the same URLs

Ettvi

Ettvi is also an online platform that offers several different useful tools for SEO experts and writers, and one of them is its DA PA Checker. It also provides a free DA PA score of the site without costing any money.

If we talk about its interface, it is very easy and user-friendly.

It calculates a site’s DA score using advanced algorithms that indicate how well a website is performing on search engines.

However, this tool only shows you the DA and PA score of the site, not spam scores or display the Google indexed pages. 

Pros & Cons

Furthermore, here are its pros and cons.

Pros	Cons
Available for free.	Only check the score of 1 site at a time.
Users can download the report in Excel or PDF format.	Doesn’t show the spam score of sites.
Provide an option to improve the site DAPA.

Final Words

To sum this up, Domain Authority (DA) and Page Authority (PA) are very important metrics in SEO. Though Google doesn’t count it as ranking factor, but it indirectly serves as authority in EEAT which is ultimately a ranking factor. MOZ developed these metrics by allotting a score to every website or URL ranging from 0 to 100. The higher scores indicate a better ranking potential. 

Calculating DA and PA involves assessing factors like backlinks, organic traffic, and user behavior. Tools like MOZ Domain Analysis, DA PA Checker, and Ettvi offer convenient ways to check these scores, aiding in effective link-building strategies.