Email marketing is one of the most efficient ways through which a business can reach out their target market. However, sending out emails is not sufficient; proper management of conversion email marketing is significant to boost conversion. In this article, you will read some tips to increase your email conversion rate, such as how to choose a proper html email templates and subject line, and how to use data analysis.
Optimize Your Email Template
The first strategy in enhancing email conversions is to design the right email template. An optimized email template makes your message unambiguous and concise, well-designed and easy to navigate.
1. Simplify the Design
Having too many items packed into an email template can confuse the client and make them lose focus on the key message. It is always advisable to keep your design simple and specific. Stay away from clutter, keep the text spaced out and the use of colours should be minimal and consistent with your brand imaging.
- One best practice is to make use of the responsive design to enhance the appearance of the emails on all devices.
- Minimise the use of images and also make sure that all images used take a short time to load.
- Stick to simple and readable fonts.
2. The onus shifts on the Call to Action (CTA)
The CTA is one of the essential parts of your email template. It leads the recipient toward the intended course of action, be it a purchase, a webinar registration, or a download.
- Ensure that the CTA is placed above the fold for the convenience of the visitors.
- Ensure that the CTA button stands out from the rest of the page.
- Use phrases like Sign up, Buy now etc.
Craft Compelling Subject Lines
1. Personalize Your Subject Lines
It is a technique that allows you to make your emails look more appealing to the receiver and worth their attention.
- Include the recipient’s name in the subject line.
- Mention how they have acted or what they have bought in the past.
- Adapt it to their preferences and tastes.
2. Develop an awareness of the urgency to change
This sense of urgency can compel recipients to take an action and improve email conversions.
- Employ words such as “Limited offer,” “Only a few days left,” or “Don’t miss your final opportunity.”
- Emphasize deadlines or special offers that are only valid for a limited amount of time.
- Do not abuse the sense of urgency as this may cause the subscribers to turn off.
Utilize Data-Driven Insights
Data analysis can be useful in terms of increasing the conversion rates of your email campaigns. Looking at statistics such as open rates, click-through rates, and unsubscribes, future emails can be properly adjusted.
1. Segment Your Audience
- 1. Demographic Segmentation
- 2. Age
- 3. Gender
- 4. Location
Behavioural Segmentation
1. Purchase history
2. Browsing behaviour
3. Email engagement
2. A/B Test Your Emails
A/B testing assists you in determining the best approach to engage your audience by analyzing various email templates.
- Experiment with various subject lines, email templates, and calls to action.
- Determine which versions have a higher open rate and conversion rate.
- The identified elements must then be applied in subsequent emails.
More Strategies to Increase Email Conversion Rate
1. Ensure Mobile Optimization
Since many users open their emails on their mobile devices, you need to ensure that your email is mobile optimized. Adopt friendly device interface through the use of responsive design and ensure that emails are viewed across the devices.
2. Clean up your email list
Ensure you clean up your email list to remove users who have not opened any of your emails. It also aids in enhancing the deliverability rates so that the emails only go to people who are interested and more likely to buy.
3. Communicate Value in Every Email
Your emails should always add value to the recipients list. This can be in the form of articles, coupons or deals, and materials that may be of interest to the recipient. The high-value emails create trust and compel the recipients to take the desired action.
4. Use Social Proof
Adding more testimonials, reviews and case studies to the emails being sent out can create trust and compel people to take action. Informing other customers’ positive experiences can influence potential buyers and make them trust your product/service.
5. Keep Testing and Improving
Email marketing is not a ‘one and done’ technique. Make sure to always experiment with some aspects of your emails, review the outcomes, and adjust. Such a continuous enhancement will put you in a position to compete effectively and increase your email marketing conversion.
Therefore, increasing the rate of email conversion entails the use of well-formatted email templates, persuasive subject lines, and an optimization strategy. Email campaign optimization is possible with the help of these tactics. It is important to know that testing, customization, and delivering value to the subscribers are the core factors of effective email marketing strategies.
Andrej Fedek is the creator and the one-person owner of two blogs: InterCool Studio and CareersMomentum. As an experienced marketer, he is driven by turning leads into customers with White Hat SEO techniques. Besides being a boss, he is a real team player with a great sense of equality.