If you are in New York and suddenly want to try the best pizza in the city, you will most likely search Google for “best pizza places in New York”. However, you will not always find the top pizzerias in the search results. As a rule, companies that pop up on the initial page have already grabbed the attention of customers interested in their offers. How do they achieve it? They managed to have these results through advanced SEO services and increased digital footprint.
To put it simply, SEO can be defined as a process of improving a web page to become more detectable in search engines. The privilege of this service is to promote the resource to top-notch positions for specific queries.
Notably, SEO optimization is aimed at satisfying the requirements of search engines. In essence, famous search engines are site aggregators that can provide hundreds of results related to your query. Competing with big businesses is a challenging task, but SEO can become your secret weapon. Google Search Central provides essential guidelines on how search engines rank websites and how to optimize effectively.
Why is SEO optimization crucial for a website’s popularity?
Due to optimization potential, more interested clients are visiting the website, which leads to boosted sales. For example, if you have correctly optimized your online store for the query “vegan products,” customers searching for this item are more likely to find you without extra hassle.
According to Ahrefs, over 53% of all website traffic comes from organic search, making SEO a key driver for online visibility.
The benefit of SEO consulting services lies in driving quality traffic and targeted applications for business entities, as well as bringing your business to life. Here are key facts and statistics that speak for themselves.
- Over half of all website traffic comes from search engines. In contrast, clicks from advertising make up only 15% of total traffic (Ahrefs).
- Web pages that appear at the top of search results are considered more well-grounded and trustworthy. Fewer than 1% of users click on the second and subsequent pages (Moz).
- A smashing 63% of corporations internationally are actively investing in SEO. Namely, most of your competitors are already revamping their sites for the best findings (Search Engine Journal).
- Almost half of marketers (49%) consider SEO a highly prolific tool for generating sales (Semrush).
Business owners expect SEO to work like magic. But real growth takes time and discipline. Consider two simple steps that will help you understand what needs to be done first.
Compile keywords
An efficacious SEO strategy needs the best technical environment to be found. In this case, compiling keywords hinges on extensive research, as you need to identify clue things related to your business industry. They must align with the queries that customers enter in the search bar.
For instance, Google Trends allows you to see what users are inspecting on the Web. By analyzing the number of queries, you can determine a user’s appeal. Compile relevant keywords and distribute them across various pages of your platform based on the subject matter.
Identify errors
Review the text content properly for any spelling and grammar errors on the site. Check the titles of pages and sections since they should be short, clear, and informative. Structure the texts and add keywords, organically incorporating them into headings, subheadings, and the main part. If necessary, add extra eye-catching images, photos, and videos to advertise your web page.
It is worth paying attention to the technical component of the website:
- Fix broken links;
- Remove duplicate pages;
- Check and escalate the loading speed.
To maintain and climb up the search engine rankings, it is essential to perform basic assignments regularly. Boosting the visual appeal and usability can also contribute to the SEO dynamic puzzle. If you notice that the website isn’t performing as well as expected, it is advised to take action promptly; otherwise, sales may drop. Quick reactions pave the way for long-term success.
Does SEO work for all business sizes?
For several niches, the SEO channel has a colossal effect, especially for marketplaces and global services. Furthermore, the business efficiency of virtual trading giants directly depends on the SEO channel, which means that they are investing in this channel. That is, they still have to compete with the giants while becoming stronger, bigger, and expanding their geography.
On the other hand, a small-scale beauty salon does not have to worry about competition. It is enough to focus on what brings clients here and now. Thus, local SEO collaborating with geo-services is something that will allow clients to easily find the necessary service, preferably in a convenient location. Moz offers extensive guidance on how to leverage local SEO to increase visibility in specific regions.
Unlike paid advertising, SEO results can remain active for a long time, even after the active actions have been completed. The effect will undoubtedly decrease, but if you diminish the SEO budget, everything won’t collapse overnight.
By staying up-to-date with the latest trends and best practices from sources like Semrush and Search Engine Journal, businesses of all sizes can refine their SEO strategies for long-term success.
Andrej Fedek is the creator and the one-person owner of two blogs: InterCool Studio and CareersMomentum. As an experienced marketer, he is driven by turning leads into customers with White Hat SEO techniques. Besides being a boss, he is a real team player with a great sense of equality.