Why Efficient Package Tracking is Critical for E-Commerce Growth

Today e-commerce businesses must provide exceptional customer experiences if they want to stay competitive. A critical aspect of the customer experience is order tracking. Customers want to be able to track their orders from order confirmation to final delivery. This removes uncertainties and enhances their shopping experiences. A reliable package tracking process can increase trust in a brand and encourage customer retention and loyalty. This in turn results in more sales and an increase in revenue.

How package tracking can boost growth?

The ability to track parcels in real time helps businesses to build trust in the e-commerce brand. E-commerce businesses that offer package tracking can earn loyalty and repeat business. It is important to have access to free, secure, and quick order tracking of packages from all the carriers worldwide such as FedEx, USPS, and DHL, and Packy app is a great tracking solution as it allows users to receive updates for every stage of the journey, from dispatch to delivery. If businesses don’t offer package tracking, more than 60% of customers will consider looking for another retailer.

Main challenges of order tracking

Order tracking can be complex, especially with the complex and dynamic order management systems in use today.

Dealing with sensitive user information

One of the challenges of order tracking is dealing with sensitive customer information. Businesses must ensure data privacy. Data breaches and identity theft are at an all-time high. Requiring two-factor authentication can add an extra layer of protection to accounts. This means cybercriminals can’t get into accounts even if they get hold of a password because they also need a one-time code sent to a mobile phone.

Meeting high customer expectations

Customer expectations are very high for accurate delivery information when tracking packages through an app. Businesses must also be able to fulfill demands for faster delivery and more transparency in the delivery process.

Managing disruptions and exceptions

Many issues can stand in the way of a smooth delivery process. Customers may cancel orders, return items, and complain about delays. Managing unexpected setbacks and unusual circumstances is all part of ensuring a good online shopping experience. E-commerce businesses need to have the flexibility to adjust when necessary to deliver seamless customer experiences.

Customer service queries

When customers can see where their packages are at all times, they are less likely to contact customer support with questions about the status of their orders.

Research from Verte reveals that 91% of consumers actively track their packages and 19% track them multiple times a day. Imagine how handling all these routine order inquiries could overload customer service teams. When they don’t have to handle these routine queries it reduces their workload and saves time. They can focus on customers who have more complex queries that need answering.

Operational performance

A tracking system helps businesses to improve operational performance in many ways.

• Manage inventory. Businesses can maintain optimal inventory levels when they have insights into the movement of stock. They won’t hold too much or too little stock.
• Automate workflows. By integrating order tracking with other key management systems, businesses can reduce manual work and eliminate human errors.
• Optimize logistics. Businesses can analyze tracking data to decide on the most efficient delivery routes. By identifying patterns in shipping delays, and evaluating carrier performance, they can adjust their logistics strategies accordingly. This can reduce transit times and costs. The faster customers receive their goods, the happier they are. More efficient order fulfillment is also critical for scaling an online business.
• Manage returns and refunds. A tracking system can simplify returns by quickly identifying returned items and streamlining the refund process.
• Fraud prevention. Order tracking means that businesses can verify deliveries. This can help them to identify fraudulent claims relating to items customers say they didn’t receive.

Unique marketing opportunities

Adding value to the order tracking process can create a more memorable customer experience. E-commerce businesses can customize tracking emails to include promotional content and personalized offers. This makes a routine process into a more engaging one that can result in more sales.

Competitive advantage

Businesses that emphasize real-time order tracking can stand out in a crowded market. It can become a unique selling proposition (USP) for them. Customers value brands that offer quick reliable deliveries and seamless return processes. Reliability and transparency in their shopping experiences can encourage them to use one brand over another.

Customer retention and loyalty

Frustration with service and deliveries will negatively affect customer loyalty. Miscommunications, delays, and a lack of transparency will inevitably result in poor reviews and fewer sales. Not just for short-term goals but for future growth too, this is a big roadblock.

By providing accurate and transparent tracking, e-commerce businesses show their commitment to their customers. Studies consistently show that most customers are more likely to purchase another product after a positive customer experience. It contributes to their feeling that they are dealing with a dependable brand. Trust can lead to repeat business, positive reviews, and word-of-mouth referrals.

Effectiveness

To measure the effectiveness of order tracking e-commerce businesses need to track and analyze certain metrics. These may include:

• Order tracking usage
• Customer satisfaction and retention
• Customer service costs and inquiries
• Sales and revenue

By looking at these metrics, businesses can get a good idea of what they need to improve and make better decisions.

Conclusion

Consumers consider package tracking from shipment to delivery as one of the most important aspects of ordering goods online. Tracking orders can enhance customer satisfaction, reduce service queries, and boost customer loyalty and retention. Insights from tracking orders can help businesses to improve their operations and give them some unique marketing opportunities. As e-commerce continues to thrive, businesses that prioritize order tracking will have an advantage in an increasingly competitive market.