Today, more and more business owners of different sizes are deciding to opt for SaaS solutions to improve their company’s efficiency. However, some software can be so difficult to understand that customers abandon the purchase. Would you really like to allow a large bounce conversion rate?! We don’t think so. In that case, SaaS video production and marketing are must-have things.
Such tutorial videos will help the potential customer understand how your product works. Many services, including Blue Carrot agency, help with SaaS video production. This article will tell you more about the key principles of SaaS video production and marketing.
SaaS Video Production – What Is It?
SaaS video production is the creation of video content for companies that provide software-as-a-service to customers. You should know that SaaS video production is necessary for software from different niches, including:
- product demonstrations,
- customer testimonials,
- training and onboarding,
- marketing and promotions,
- support and FAQs,
- and many more.
You may know that video content is used to promote many websites, applications, and services on the Internet. With the help of video, it becomes easier for potential customers to understand the features of the company and the products it offers. That’s why video production is so essential for the SaaS industry.
Features of SaaS Video Marketing
Video marketing is a key area that SaaS companies need to incorporate into their channels to reach and convert users. Animation is fantastic for short clips as it makes it possible to deliver technical information concerning software as a service solution and get people’s attention.
SaaS businesses must ensure that their companies are employing a specific video marketing strategy that targets objectives. It may include brand exposure, the promotion of product value, overcoming the customer’s concern, and leading the customer through the purchase process. The plan should also define the target market and buyers’ personas so it is easier to convey the right message and use the right visuals in the videos.
The last thing you should include in your SaaS video marketing plan is customer benefit. In other words, answer the question of how your video helps the customer. That is why every SaaS video should set its goal to cover the particular customer’s pain point or need. The client problem should have been addressed comprehensively so that the viewers have a clear understanding that your SaaS solution can solve the issue.
Stages of SaaS Video Production
As you may have already realized, websites offering SaaS products must actively create videos and promote them on the Internet. By avoiding these processes, you are likely to lose a huge part of your target audience.
On the other hand, it’s still a mystery to many entrepreneurs how to create quality SaaS videos so that they can improve their company’s performance. Just like producing any other video, you must follow a clear strategy in this process.
1. Idea
Finally, concept development is the initial and probably the most crucial step when creating SaaS explainer videos. First of all, you must decide on what exactly must be said in the video – it is the goal of the video. Usually, such services produce short tutorial videos on how to start a partnership or how the software works. In order to define the purpose, one will have to outline the story and make necessary changes.
Think about your audience and what their questions or initiatives to your video might be. For instance, if you offer software that allows groups who work together to distance themselves, it may interest them in understanding how to get started or how to hold virtual meetings.
You also should keep the video short – the length must range between 1 minute and 2 minutes. The audience is usually very distracted and cannot afford to sit and watch your video for a long time. That is why you have to capture their attention right away and in the simplest ways possible translate your key messages through the use of a good story.
2. Production
When you have a clear concept of what you want for your SaaS video, it is now possible to start making the idea a reality. This stage aggregates the raw material that is required to make an explainer video – animated videos are preferred since they are engaging, lively, and comprehensible. Use 2D and 3D elements to create a quality video for potential viewers.
However, irrespective of the direction that you choose to go, it is important that you enlist the services of skilled video makers who will help you adapt your script into a story on video. Cite examples of graphics, particular colors, characters, and scenarios that reflect the brand and would be attractive to the particular audience. Overlays, voiceovers, transitions, and final adjustments should be engaged in order to ensure the final product delivers what is desired.
3. Processing
The work is not quite over when a complete video is in your possession. The process that starts after the shot has been taken is what turns a good video into a great one. Watch the video multiple times to review the content. Furthermore, pass the video file through high-end editing tools to:
- Enhance the resolution quality.
- Reduce shakiness.
- Improve audio quality.
- Decrease the overall size for improved streaming.
Put outro cards and additional links at the end of the video since the goal is to encourage people to buy the products.
Final Thoughts
Take a look at your closest competitors and see if they are using SaaS videos for promotion. It’s not hard to guess that video marketing is a powerful tool for improving overall business performance. With quality videos, users can quickly understand how to start collaborating with you and how your SaaS solutions work. This can impact your sales conversion for the better side.
If you want to order SaaS video production from a specialized agency, the cost of the final product may vary. It depends on various factors, including the video’s length, script, and complexity. As practice shows, such explainer videos are produced quite quickly.
Andrej Fedek is the creator and the one-person owner of two blogs: InterCool Studio and CareersMomentum. As an experienced marketer, he is driven by turning leads into customers with White Hat SEO techniques. Besides being a boss, he is a real team player with a great sense of equality.