How to Launch a White-Label PPC Campaign

White-label PPC (pay-per-click) advertising lets agencies offer PPC services under their own brand while relying on external experts to handle the details. This approach allows you to expand your services without having to manage every aspect of the campaign yourself. Here’s a straightforward guide to launching a successful white label PPC.

Define Your Campaign Goals

Begin to establish simple, realistic goals for the campaign. Work with your customer to identify their primary outcomes. These objectives might include growing the number of website visits to get more traffic, increasing conversions such as form submissions or purchases from traffic (such as search), raising brand awareness to increase visibility and recognition over time, and even improving return on ad spend. It is crucial to have a clearly defined set of goals in place that also make sense for both your marketing agency and the white-label PPC partner.

Conduct Keyword Research

Effective keyword research is crucial for a successful PPC campaign. Begin by identifying relevant keywords that customers are searching for and that match your client’s offerings. Look for high-intent keywords, which indicate strong purchase or interest levels. Analyzing competitors’ keyword strategies can also provide valuable insights into opportunities and gaps in the market. Additionally, make use of any existing data to refine your keyword choices. Collaborate with your white-label PPC partner to ensure your keyword list is comprehensive and well-suited to your client’s needs.

Set a Realistic Budget

Budgeting is a key step in planning your PPC campaign. It’s essential to weigh the costs against the expected returns. Consider what your client expects from the campaign and how the budget aligns with those expectations. High-competition keywords often require a larger budget to achieve visibility. Costs can also vary depending on the ad platforms used, such as Google Ads, Bing Ads, or social media. Your white-label PPC partner can assist in optimizing your budget to ensure you get the best results for your spending.

Create Engaging Ad Copy

No matter how compelling your ad is, it needs to grab the attention of people scrolling through their feeds. Write clear, persuasive language that conveys the value of your client and has a strong call to action. Showcase the differentiating factors of client-inspired businesses and make sure that their ad content is on-target with brand messaging. Use the best-looking images you have for display or social media ads, ones that are related to the ad copy, and pull viewers in.

Implement Tracking and Analytics

Accurate tracking is necessary to measure the effectiveness of your PPC campaign. Set up tracking tools to monitor key performance metrics and analyze the results. This includes conversion tracking to monitor actions like form submissions and purchases, integrating Google Analytics for deeper insights into user behavior, and using UTM parameters to track the performance of individual ads and keywords. Effective tracking will help you make informed decisions and optimize the campaign based on real data.

Optimize Continuously

Campaign optimization should be an ongoing process. Regularly review metrics such as click-through rates (CTR), cost-per-click (CPC), and conversion rates to gauge performance. Make data-driven adjustments to bids, pause underperforming ads, and refine targeting based on the insights you gather. Additionally, conduct A/B testing to determine which ad variations perform best. Regular optimization ensures the campaign remains effective and aligned with your client’s objectives.

Provide Clear Reporting

Transparent and detailed reporting helps build trust with your clients and demonstrates the value of your efforts. Ensure your reports are branded with your agency’s logo and information, comprehensive in covering key metrics like impressions, clicks, conversions, and ROI, and easy to understand. Present the data in a clear format with actionable insights and recommendations. Regular updates and detailed reports keep your clients informed and engaged with the campaign’s progress.

Maintain Open Communication

Effective communication with your white-label PPC partner is crucial for the success of the campaign. Stay informed about campaign progress and any adjustments being made. Address any issues or changes promptly to avoid disruptions. Keep your client engaged with regular updates and performance reviews. Open communication fosters a collaborative environment and helps ensure that the campaign remains on track.

A successful white-label PPC campaign does not start after blindly searching for keywords — it really starts at the planning stage. You can deliver successful PPC campaigns that align your results with the needs of clients by defining clear goals, thorough keyword research reaching applicable budgeting and proper ad content, setting up tracking accurately to optimize performance, as well as transparency in reporting. When you partner with a white-label PPC specialist, they can offer high-quality services to your clients so that you have time and energy left over for growing your agency.