High Spam Score Reasons and Possible Solutions

So, what exactly is Spam Score? 

The answer has been known to be defined as websites that hand out spam to audiences with different tools. Spam can be handed out via a lot of different mediums. 

They can be through email, comments, pop-ups, and a whole lot more. To make sure that the website has the lowest possible spam score, a lot of different intravenous measures are taken by the owner of the site to lower their spam score. 

A high spam score can hurt your business. Typically, spam, or unsolicited, is a type of percentage representation. It is a classification of websites that are thought to be dangerous or harmful. A high spam score acts as a sort of barrier to your website getting ranked high and also reduces the chances of your website getting ads. 

There are several ways you can go about reducing your spam score. The higher your spam score is, the harder it will be for the site to rank properly. There are also very real possibilities of the site getting closed to the index or a very lost rank if the spam score is not improved. 

Therefore, let us take a closer look at the issue of spam scores and what the possible solutions to the issue may be.

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Scoring System Relative To The Spam Score

We need to be able to decipher what spam scores tell us about different sites. If, for example, a website has a spam score of 1-4, then we know for a fact that the associated risk or the harm involved is zero or close to zero. However, a few things still need to be done so that the spam score does not increase in the future. 

Say, for instance, that your blog attains a spam score of about 5/6. This would imply that Google is already warning you. If you get beyond this score, your blog or site will face a lot of serious impacts. 

If the spam score you get gets to be around 7 or 8 or even more than that, then you will need to rename whatever domain name you have currently. You will also need to reinvest a whole lot of effort and energy into the SEO strategy you are operating with just so that you can survive in this difficult blogging world. 

You may easily be wondering as to what other things there are to be done. You may even have a very relaxed approach to the whole thing thinking what is the real issue here, we are not even blacklisted. 

Well, if you are thinking along those lines, you NEED TO STOP. 

If your site somehow gets a spam score of about 17, it will mean that Google has blacklisted your site. This will have a devastating effect on the visibility of your website on Google; it will more or less never appear in search engine results. 

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How Spam Scores Increase? – Top 5 Reasons You Should Be Aware Of

Let us take a look at some of the most common ways that Spam Scores increase:

1. Sub-par quality Backlinks

This can happen when you take backlinks of much lower quality or use backlinks not relevant to your site from just about any site. Oftentimes, these links happen to be coming from link farms, poor-quality directories, or many other sources not in compliance with Google’s framework. 

2. Duplicate/Rehashed Content

This happens when the content on your site is a duplicate or rehashed version of content from another site. This means that the content on your site is duplicate content and Google has the full legal right to penalize you. It is of absolute paramount importance to make sure that all content is original. 

3. Keyword Stuffing

Do not use keywords unnaturally through the content on your site, meta tags, or even alt attributes. It can raise a lot of red flags for search engines and thus make the spam score of your site go up a lot. You should always aim to make content that serves a purpose for its audience rather than just trying to be too well optimized for search engines. 

4. Malware/Phishing Attacks

If by any chance your site gets infected by malware or if it is ever used for phishing scams, it will automatically mean a much higher spam score for your site. You need to make sure that you are regularly running security audits and scanning for malware. This will help you ensure that your site has the proper integrity it deserves. 

5. Spam Generated by Users

Do not just allow anyone to post or submit content or any comments if you cannot moderate it properly. This can result in there being a lot of content that looks like spam on your site. You need to make sure that you have proper moderation tools and also guidelines in place. This can really help you a lot about your spam score. 

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How To Reduce Spam Score Organically?

Here are some things you can do to reduce your spam score.

Get Rid Of Toxic Backlinks

You or your webmasters can make use of the disavow tool. You can use it to make sure that you communicate to search engines that some of your backlinks ought to be ignored. This can really be an impactful move and help you reduce the effect of low-quality backlinks on your spam score. 

Higher Quality Content

You should always prioritize updating and optimizing your existing content. They should be done while keeping relevance and the quality of the content in mind. This can very positively influence the spam score of your site. 

Better Security Measures

Weak websites have a lot of security issues within them. Make sure you invest properly in security measures like SSL certificates and also regular audits of your security. This will help you protect your site from a lot of potential threats. These threats can contribute to a high spam score. So, make sure you have the best possible security measures in place. 

Better Engagement with Online Community

If you want to build a solid reputation online, you will need to interact and engage actively with the online community. The better this engagement gets to be, the better your reputation will be and your online presence will be that much more appreciated. 

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Beware Of The Spam Score!

High spam scores can make a site lose all its authority and it can greatly influence the visibility of the site on search engines. Therefore, it is vastly important to make sure that a site’s spam score is kept as low as possible. 

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F.A.Qs

What determines the Spam Score (SS) ?

Spam scores are ratings given to individual emails that indicate the chances of that email being labeled as spam. Many factors influence spam scores, including the content of the email, the reputation of the sender, and the formatting of the email.

How does Spam Score affect SEO?

Websites with high spam scores are often perceived as engaging in illicit practices such as keyword stuffing, link schemes, or cloaking. These practices violate search engine policies and negatively impact SEO.

How can I reduce my email’s Spam Score?

To reduce your email’s SS, ensure your content is relevant and valuable, use a reputable email service provider, and avoid spam trigger words. Properly formatting your emails and including an unsubscribe link can also help.

What is the impact of a high Spam Score on my business reputation?

A high SS can damage your business reputation by causing your emails to be flagged as spam. This can lead to decreased email deliverability, loss of trust from your audience, and potential blacklisting by email providers.

Can a high Spam Score affect my website’s ranking on search engines?

Yes, a high SS can indirectly affect your website’s ranking. If your emails are flagged as spam, it can reduce your domain’s credibility. Search engines may then lower your site’s ranking, assuming it’s associated with spammy practices.