A satisfied customer is the one who has found the needed product and purchased it. But some high-demand items get sold within minutes and waiting becomes the hardest part. But what can be the guarantee that they will receive the desired product? Right, the pre-order form.
This website widget is a crucial element for businesses that are launching new products and selling highly sought-after items. But how does it boost sales and make clients feel exclusive? Let’s discover together!
How Does the Pre-Order Form Work?
A pre-order form is an interface component that allows customers to submit their orders before the product release. Once people learn about your new item announcement or want to be the first to buy a currently unavailable item, they need to be guaranteed the purchase success.
A pre-order form collects necessary information like customer name, contact details, payment info, shipping address, and order details which helps to form the order without bothering clients. The payment processing is an optional thing to include as it means that once the product is launched, people are already charged. This might create confusion as during the waiting time, some clients might change their minds.
A brilliant example of pre-order forms effectiveness is a case of Tesla. Its CEO Elon Musk when announcing the new model put a pre-order form on the website. As a result, the company secured more than 200,000 preorders and corresponding $1,000 deposits for its Model 3 electric car within the campaign’s first 24 hours.
Why Use a Pre-Order Form?
If you are concerned about the advantages pre-order forms provide, these facts will dispel your doubts:
- They forecast the demand. Do you want to know how many items to produce? Look at the pre-order forms analytics and your questions will be covered.
- They build a commitment. Even if the customers didn’t pay, they still showed their interest in the product. When you contact them for confirmation, they already trust you because they demonstrated the desire to purchase from you by filling out the form.
- They gather valuable customer data. Based on data from customers who found you and decided to cooperate, you can improve your targeting and communication in marketing campaigns.
- They assure customers of 100% item availability. Pre-order forms not only benefit businesses. They also serve customers who receive early access to the product, are sure that they will receive it 100%, and are more likely to get a discount.
Secrets of Crafting an Efficient Pre-Order Form
This seemingly small website detail, if done right, can increase your sales and build trusting relationships with your customers. Learn the important aspects of crafting well-performing pre-order forms.
Use Templates
If you are just getting along with the idea of implementing pre-order forms, free templates can help you a lot. You won’t need to build them from scratch and can choose the one that suits your purpose the best. Website widget templates are great for testing the idea and improving it once seeing the results.
Provide and Collect Necessary Information
Don’t let your customers buy a pig in a poke. Provide all the needed information about the item you are about to launch. From the customer side, be sure to collect the necessary details to make the ordering process seamless, and not to ask again the same questions during order confirmation.
Keep Customers Informed
A crucial step in ensuring people still want to buy from you is to keep them informed. Set automatic notifications that will keep customers updated on the process: whether the product is being produced, whether it is soon to be received, or whether any delays occur.
Offer Discounts
If you want to motivate customers to fill out the pre-order forms, nothing will work better than a discount or a time-limited offer. Show them the privilege of being the first to receive the item and they won’t miss that chance.
Allow Iterations
A form should not be a final decision for a customer. Allow them to make order changes when you send a confirmation. Thus, you will eliminate the cases where users will not receive the item after waiting because they provided the wrong information.
How to Know Your Pre-Order Form Performs Well?
Using pre-order forms means following the iterative process. To define what works best for you and what your growth zone is, add these steps to your pre-order form usage:
- Analyze data. Look at such metrics as conversion rate and drop-off rate to see if people are using the forms.
- Ask for customer feedback. Collect valuable insights from the customer experience with the pre-order forms.
- Conduct testing. Check if your pre-order forms’ functionality meets the requirements, if all the fields work correctly, and whether there are no issues. Also, use user testing techniques to make sure the forms are intuitive and easy to fill out.
Final Word
The pre-order form is a marketing tool that can help receive early sales and valuable information about your target audience. This website widget can be easily crafted with free templates and implemented on the website. Make your pre-order forms concise and informative, follow up with customers, and analyze data to see how effective this instrument is!
Andrej Fedek is the creator and the one-person owner of two blogs: InterCool Studio and CareersMomentum. As an experienced marketer, he is driven by turning leads into customers with White Hat SEO techniques. Besides being a boss, he is a real team player with a great sense of equality.