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3 critical cybersecurity questions to ask before buying a marketing SaaS product
In years gone the “freemium” model was the favoured one of marketing SaaS platforms that were trying to attract new startup or SME customers. Now even enterprises are willing to use “free trial” offers from new marketing SaaS providers in an effort to secure a winning edge on the cheap. While freemium offers are…
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15 Ways B2B SaaS Companies Can Get More Qualified Leads
Lead generation is an enormous challenge faced by SaaS businesses. 30-50% of income comes from sales and marketing in this industry. Such a vast budget means you have room for quality and quantity, which not every other industry can do. Using this opportunity wisely is the most crucial part. Even high-growth companies will fail…
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How to Choose the Best Sales Software Tools in 5 Steps
The world has become smaller than ever, thanks to factors like globalization and digitalization. While this means that it’s easier than ever for businesses today to expand their reach, it also means more competition. With businesses clamoring for people’s attention, capturing qualified leads and turning them into paying customers have also become harder. For…
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Boost Organic Traffic Of Your SaaS Website By 140% With These Tips
Over the past decade, there has been a major shift in the way businesses operate. In the past, businesses would purchase software programs that they would then need to install and maintain on their own computers. However, today, more and more businesses are opting for Software as a Service (SaaS) solutions. With SaaS, businesses…
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Constant Contact vs. Mailchimp: The pros and cons of each tool
Email marketing is becoming bigger and better, and many marketers believe it’s the optimal channel to increase your brand awareness and build a strong relationship with your audience; thus, an email marketing software is crucial for this exact reason. Constant Contact and Mailchimp are two popular options in the email marketing world, but which…
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The Complete Guide to Customer Data Platforms
Did you know that an average business uses more than 17 applications for collecting and storing customer data? What’s even more interesting is the fact that an average business receives data from more than 28 different sources. Due to this, 70% of the time is spent on finding data and only 30% is spent…
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App Store Optimization Strategy 2022: The Need for App Store Optimization
App store optimization is something that’s crucial but not a lot of businesses know about it. This article is all about ASO marketing strategy and how you can use it for your benefit. If you want to rank higher than other apps of the same niche, then you need to pay attention to app…
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Lead management software and how it can help in your sales goals
Every business aims at earning profit and continuing to grow. That is possible only when you are closing more deals for which you have to track and manage qualified leads. As organizations opt for multi-channel outreach, lead management is essential. Businesses these days choose lead management software that helps organize leads, schedule follow-ups, and…
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How To Unify Marketing And Sales Efforts With A CRM
A Customer Relationship Management (CRM) platform is the key to unlocking your company’s potential. That is because, with a cloud-based CRMS, you get access to customer data in real-time and you can track and manage all of your customers from one central database. The integration of advanced technologies such as Big Data analytics, Machine…
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Ecommerce Shopping Experience With Chatbot
An eCommerce chatbot can be defined as a “computer software meant to imitate a conversation with human users over the Internet” at its most basic level. eCommerce chatbots function by running the language you type through an algorithm to figure out what you are looking for, then answering with a response based on your…