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A Step-by-step Guide to a Successful Retargeting Ads Campaign on Facebook
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Retargeting or remarketing ads are a form of online advertising that targets individuals who have previously interacted with a website or brand. The idea is to display ads to these users as they browse other websites or social media platforms, to remind them of the brand and encourage them to return and make a…
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Making Your Marketing Strategy Work for Your Personal Brand
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Personal branding has become increasingly important in today’s digital age. With the rise of social media and online platforms, individuals have the opportunity to build a personal brand and establish themselves as experts in their industry. However, in order to effectively promote your personal brand, you need to have a personalized marketing strategy that…
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How Video Making Became An Essential Part Of Digital Marketing
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In recent years, digital marketing has evolved to embrace new strategies and channels to engage audiences and drive results. Among these developments, video-making has emerged as a powerful and essential tool in the digital marketer’s arsenal. This shift has been driven by the increasing consumption of video content, advancements in video production technology, and…
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10 Best SMS Marketing Platforms to Automate Your Business
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SMS marketing is becoming increasingly popular for businesses to connect with their customers. Not only is SMS an effective way to reach a wide audience, but it’s also a powerful tool for automating your marketing efforts. With the right SMS marketing platform, you can schedule and send targeted messages to your customers, all while…
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Customer Service: Your best marketing strategy as an SMB
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As a small or medium-sized business ( SMB ) owner, you may think that marketing is all about advertising and promoting your products and services. However, there is a marketing strategy that is often overlooked but can make a significant impact on your business’s success: customer service. Providing excellent customer service can be more…
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11 Must-Follow Trends For eCommerce Stores In 2024
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We’ve seen a massive shift from brick-and-mortar stores to online marketplaces because of technological advancements. The eCommerce industry is evolving as it continues to boom, especially after the worst time of the pandemic. As more companies include online stores as part of their business models, the number of eCommerce trends continues to soar. As…
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101 Marketing Tactics For Your Logistics Business
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Without proper marketing, any business would not survive or be successful. Logistics companies fall on the same spectrum—like many other companies, they need to think of ways to entice new customers. And of course, the right approach to doing so is with a well-defined marketing strategy. In addition, when customers are looking for logistics…
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5 Marketing Automation Trends That You Must Look At In 2023
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In today’s world, speed is everything. This is a digital age where everything is just one click away. From same-day delivery to 24-hour shops, your sale relies more on speed than quality and efficiency. Customers expect instant gratification and immediate responses, and businesses that can meet these demands stand out in the competitive market.…
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Inclusive Digital Marketing for Neurodivergent Consumers
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The primary purpose of any business marketing is to create a business marketing strategy to create a positive brand image. The goal of creating strong brand awareness is to create a positive view in the eyes of customers so that they may feel positive about your brand. Inclusive-styled marketing aims to connect your brand…
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5 Practical Content Marketing Tips For Startups
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But what is content marketing? Content marketing is a technique that combines the creation and sharing of valuable, relevant, and consistent content with specific goals. It can be used to generate new leads and sales, improve brand awareness and engagement, or support other digital marketing activities. Successful content marketing requires planning, creativity, consistency, and…