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HR Technology Conference 2023: Shaping the Future of HR
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The HR Technology Conference 2023, will be held on October 10-13 at Las Vegas, Mandalay Bay Convention Center, Nevada, USA, bringing together industry leaders, HR professionals, technology enthusiasts, and innovators to explore the latest trends, innovations, and best practices in the ever-evolving landscape of Human Resources technology. This annual gathering is a testament to the…
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7 Effective Ways to Automate Your ABM Strategy
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Account-based marketing (ABM) strategies are great for companies with specific target audiences they want to reach out to. However, since it requires a personal touch throughout the campaign, it takes a bit more time and effort. In this article, we’ll cover some ways to automate aspects of the ABM campaign. 1. Define your ideal…
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The Impact of User Experience (UX) in Website Design on Marketing Success
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Have you ever felt magnetically drawn to a website? A strange urge to browse, click, fill your cart and return soon? That’s not sorcery. It is indeed User Experience, or UX in action. This journey is all about the pivotal role UX plays in web design and how it becomes the linchpin for marketing success.…
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10 Essential Social Media Tools for Marketers in 2023
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In today’s digital age, social media has become a powerful platform for businesses to connect with their audience and build a strong online presence. With its vast reach and diverse user base, social media platforms provide an unparalleled opportunity for businesses to establish a strong online presence. By leveraging social media, businesses can not…
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A Step-by-step Guide to a Successful Retargeting Ads Campaign on Facebook
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Retargeting or remarketing ads are a form of online advertising that targets individuals who have previously interacted with a website or brand. The idea is to display ads to these users as they browse other websites or social media platforms, to remind them of the brand and encourage them to return and make a…
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Making Your Marketing Strategy Work for Your Personal Brand
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Personal branding has become increasingly important in today’s digital age. With the rise of social media and online platforms, individuals have the opportunity to build a personal brand and establish themselves as experts in their industry. However, in order to effectively promote your personal brand, you need to have a personalized marketing strategy that…
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How Video Making Became An Essential Part Of Digital Marketing
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In recent years, digital marketing has evolved to embrace new strategies and channels to engage audiences and drive results. Among these developments, video-making has emerged as a powerful and essential tool in the digital marketer’s arsenal. This shift has been driven by the increasing consumption of video content, advancements in video production technology, and…
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10 Best SMS Marketing Platforms to Automate Your Business
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SMS marketing is becoming increasingly popular for businesses to connect with their customers. Not only is SMS an effective way to reach a wide audience, but it’s also a powerful tool for automating your marketing efforts. With the right SMS marketing platform, you can schedule and send targeted messages to your customers, all while…
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Customer Service: Your best marketing strategy as an SMB
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As a small or medium-sized business ( SMB ) owner, you may think that marketing is all about advertising and promoting your products and services. However, there is a marketing strategy that is often overlooked but can make a significant impact on your business’s success: customer service. Providing excellent customer service can be more…
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11 Must-Follow Trends For eCommerce Stores In 2024
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We’ve seen a massive shift from brick-and-mortar stores to online marketplaces because of technological advancements. The eCommerce industry is evolving as it continues to boom, especially after the worst time of the pandemic. As more companies include online stores as part of their business models, the number of eCommerce trends continues to soar. As…