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With 70% of people prefer getting their information about a company from blogs rather than ads, it’s no wonder that 90% of the companies are using blogs to market their products and services. Some companies have even allocated more than 25% of their marketing budgets to content creation and distribution in line with this…
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A well-thought advertising campaign can enhance your marketing efforts more than you can imagine. That’s why paid ads are an important part of anybody’s marketing strategy – they help you reach more people with the right offer, at the right moment. But when you run a PPC campaign, you also need to know how…
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Company owners would like to know how to deal with involuntary churn, a significant factor in subscription billing loss. The tricky part is that involuntary churn is a phenomenon that “creeps” up on businesses rather than happen in an instance. Generally, companies would have difficulty identifying its occurrence, especially when they have other churn…
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Make 2022 the year you get your B2B sales and marketing teams working together towards a common goal. See Cognism’s 7 actionable alignment tips. If you haven’t got your B2B sales and marketing teams aligned yet, you’re missing out on a wide range of benefits – and most importantly, more revenue. As we race…
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Video Marketing Tips: 5 Steps to Make your Video Matter Anyone who has the right tool can learn video editing which is why it has become an in-demand job. Having the right tool can lead you to hone your skills. However, if we are talking about video marketing, it is more than just the…
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The two terms Digital marketing and SEO are often used with similar connotations making it confusing and often misleading. It is usually understood as just one entity and we think they both are the same when in reality they are different. So how exactly are they different? SEO short form for Search Engine…
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No matter what industry you operate in, businesses need to find ways to stand out and reach their target audience. Creating and sharing various types of content is one of the most effective methods to accomplish this. Content can help businesses attract the right audience, build credibility in their industry, convert prospects into paying…
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If you don’t already have video in your marketing mix, you should — video marketing works. A staggering 81% of businesses use video as a marketing tool and 99% of marketers already using video plan to continue. Video also beats images on social media platforms like Facebook. It’s easy to look at those stats…
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Pay-per-click (PPC) is the best advertising that produces effective marketing channels. Most online business or computer-based work demands complete knowledge about the article. Many workers or firms face loss due to marketing mistakes they made while publicizing their product or site. There are many customized sites or webs that make sure that your money…
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Content marketing plays a big role in reaching the target audience and building a distinct digital brand image. The basic objective of using content marketing is to drive conversions — you want your readers to become your followers, subscribers, or customers. But if your content isn’t first SEO-friendly, there’s little chance that potential customers…