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How can you ensure every customer service interaction keeps this personal part at the forefront? Customer service can be improved by putting empathy first. When a company’s reputation and success rest on your shoulders while working in customer service, it may be hectic and demanding. Mainly if you are continuously dealing with the same…

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B2B sales have seen a significant evolution throughout time, particularly with the advent of the digital age. Even though direct mail and cold calling are still used today, business practices have significantly altered. Across numerous industries, more businesses are spending money on internal and external B2B sales teams. More decision-makers and touchpoints than there…

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Brand protection is one of the most important aspects of any business. It ensures that your name or brand is not being used improperly by someone else, and it protects you from any legal issues that could arise from this misuse. You can protect your brand in a variety of ways, and choosing the…

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Gone are the days when people used social media platforms only for posting vacation pictures and communicating with friends. In recent years, many social media channels have emerged to become the most popular platforms of the decade, and one of them is Instagram. Instagram has become a platform for content creation, expression and marketing…

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Snapchat keeps growing, and so does the obsession with Snap Scores. Every year users compete to see who can push the number higher, and 2025 has introduced some massive new records that leave older rankings far behind. The highest Snap Score today is at a level most users will never reach, even with years…

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Virtually every digital business depends on data today. Every company needs accurate, relevant, and up-to-date intelligence to fuel marketing strategies and make informed decisions. Data allows businesses to tap into competitors’ strategies and tactics, predict market changes, cope with current trends, and boost marketing strategies by tailoring campaigns according to consumers’ needs and preferences. …

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Affiliate marketing has grown in popularity over the years, with more businesses using it as an effective way to promote their products and increase sales. Also, it is a legitimate way to make money if done correctly. It offers many benefits that can appeal to those looking for additional income or a full-time job.…

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All of us, from time to time, are faced with the desire to postpone important things: we lazily scroll through social networks when we need to write an important letter, we drink tea with colleagues instead of preparing a report, and sometimes we just sleep for a long time, dreaming about our highly productive…

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Small Business Saturday is a shopping holiday created by American Express in 2010. It’s the day after Black Friday and Cyber Monday, and it’s meant to encourage shoppers to support small businesses. 51 million people participated in Small Business Saturday sales last year, according to the National Retail Federation (NRF), and 71% of them…

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A bar graph is regarded as one of the most common types of statistical data presentation. The chart is mainly used when dealing with the quantifiable data format. Bar graphs are used to help data researchers manage to handle large volumes of data without instances of overlapping. When struggling with huge data sets that…