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Companies spend a lot of time creating a compelling brand story that showcases their products or services. But have you ever stopped to think about whether you are also spending time building a strong employer brand? I’ll tell you what – employer branding is becoming increasingly important in attracting and retaining top…
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When a business is looking to hire, it usually has a set of goals. Often, those goals include scheduling interviews quickly, finding the best talent possible, and providing a smooth onboarding process. Of course, those tasks are far easier said than done. It’s uncommon for the perfect candidate to stride through the door and…
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Thanks to the development of digital technology and recent unforeseen circumstances, many people have found themselves no longer attending their usual places of work. Depending on your career, you may now work from home more than going into the office. While there are plenty of technologies out there that have made remote work a…
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As the name suggests, any start-up is going to need some help to get on its feet. This is a crucial stage within the business and is the one time you really get to tear things down and rebuild if things aren’t really working too well. It can be a good idea to experiment…
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Backlinks are an important part of SEO and have a significant impact on your organic rankings. However, link building isn’t an easy task, and you have to build quality links to get the benefits. There are various standard practices to build the links, but you need to be a bit creative to build more…
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Every business aims at earning profit and continuing to grow. That is possible only when you are closing more deals for which you have to track and manage qualified leads. As organizations opt for multi-channel outreach, lead management is essential. Businesses these days choose lead management software that helps organize leads, schedule follow-ups, and…
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Working from home can feel like a glorious gift from the universe, meant to give you back time and let you put more into your family and hobbies outside of work. Or, it can feel like a diabolical plot to suck away your motivation, tricking you into trading productivity for one more hour of…
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With 70% of people prefer getting their information about a company from blogs rather than ads, it’s no wonder that 90% of the companies are using blogs to market their products and services. Some companies have even allocated more than 25% of their marketing budgets to content creation and distribution in line with this…
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As one of the most profitable lead generation tools, businesses and marketers can no longer ignore the benefits of email marketing. But, here’s the problem. Email marketing is time-consuming. There are too many things to handle, from campaign monitoring and managing opening and closing rates to engaging subscribers. So, what can you do? How…