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B2B sales have seen a significant evolution throughout time, particularly with the advent of the digital age. Even though direct mail and cold calling are still used today, business practices have significantly altered. Across numerous industries, more businesses are spending money on internal and external B2B sales teams. More decision-makers and touchpoints than there…
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Gone are the days when people used social media platforms only for posting vacation pictures and communicating with friends. In recent years, many social media channels have emerged to become the most popular platforms of the decade, and one of them is Instagram. Instagram has become a platform for content creation, expression and marketing…
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Virtually every digital business depends on data today. Every company needs accurate, relevant, and up-to-date intelligence to fuel marketing strategies and make informed decisions. Data allows businesses to tap into competitors’ strategies and tactics, predict market changes, cope with current trends, and boost marketing strategies by tailoring campaigns according to consumers’ needs and preferences. …
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Affiliate marketing has grown in popularity over the years, with more businesses using it as an effective way to promote their products and increase sales. Also, it is a legitimate way to make money if done correctly. It offers many benefits that can appeal to those looking for additional income or a full-time job.…
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All of us, from time to time, are faced with the desire to postpone important things: we lazily scroll through social networks when we need to write an important letter, we drink tea with colleagues instead of preparing a report, and sometimes we just sleep for a long time, dreaming about our highly productive…
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Small Business Saturday is a shopping holiday created by American Express in 2010. It’s the day after Black Friday and Cyber Monday, and it’s meant to encourage shoppers to support small businesses. 51 million people participated in Small Business Saturday sales last year, according to the National Retail Federation (NRF), and 71% of them…
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A bar graph is regarded as one of the most common types of statistical data presentation. The chart is mainly used when dealing with the quantifiable data format. Bar graphs are used to help data researchers manage to handle large volumes of data without instances of overlapping. When struggling with huge data sets that…
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Irrespective of the level of a data breach, it can cause immense damage to your business reputation. This is regardless of how insignificant it might seem to be. It can cause huge financial losses and, in some cases, legal action. Customer confidence may get eroded, and lose trust in your organization. A data breach…