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How Video Making Became An Essential Part Of Digital Marketing
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In recent years, digital marketing has evolved to embrace new strategies and channels to engage audiences and drive results. Among these developments, video-making has emerged as a powerful and essential tool in the digital marketer’s arsenal. This shift has been driven by the increasing consumption of video content, advancements in video production technology, and…
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What is the difference between a fast channel and AVOD?
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Watching television has moved to a new plane. Now it is possible to use various streaming platforms and additional applications. However, the principle of operation of the listed options is similar: users are invited to watch commercials during breaks. The difference between FAST and AVOD is not immediately apparent. For this reason, there are…
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What do white label products mean for business?
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A white label refers to a general line of goods a retailer sells in its own name as its own brand. So, white label meaning in business is anything sold under the logo of a commercial establishment. This concept applies to any type of product in the business sphere, but let’s take it as…
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10 Best SMS Marketing Platforms to Automate Your Business
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SMS marketing is becoming increasingly popular for businesses to connect with their customers. Not only is SMS an effective way to reach a wide audience, but it’s also a powerful tool for automating your marketing efforts. With the right SMS marketing platform, you can schedule and send targeted messages to your customers, all while…
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Backend as a Service ( BaaS ): The reasons to choose Back4App
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If you’re not so tech-savvy or don’t have enough programming resources, then backend development is probably one of your biggest challenges. However, since you’re not alone in this problem, a recent phenomenon is becoming more and more popular – BaaS. BaaS stands for Backend as a Service and it’s a platform that allows you…
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Customer Service: Your best marketing strategy as an SMB
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As a small or medium-sized business ( SMB ) owner, you may think that marketing is all about advertising and promoting your products and services. However, there is a marketing strategy that is often overlooked but can make a significant impact on your business’s success: customer service. Providing excellent customer service can be more…
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How to Write a Pillar Page that Generates Organic Traffic
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A pillar page makes great website content when you run a business as you want to provide detailed information about the product or service. You can attract potential buyers to check out your page because it gives any information people need when they want to know about your business and product in general. That’s…
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Common Types of SEO and How does it Help Grow Businesses
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SEO, the full form of which is search engine optimization, is the process of optimizing the content of your website to improve its ranking on search engine results pages. SEO has become an interestingly popular trend in the world because it helps grow your business quickly. There are different types of SEO that are…
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5 Proven Strategies to Optimize Your Lead Magnet and Maximize Lead Acquisition
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For long-term, sustainable success, your lead magnets must generate qualified leads because fewer high-quality leads will always trump many low-quality leads. That’s where optimization comes in to help you improve conversions and the quality of leads you get using the lead magnets you already have. Once you start optimizing your lead magnets, you’ll have…
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What is ChatGPT? What You Need to Know About It?
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If you were to search for the most searched thing on Google in 2023, chances are ChatGPT would come in the top 10 results. Since its launch, it has taken the online world by storm. ChatGPT is a language processing tool backed by AI that allows users to converse with the chatbot. You can…