Keeping your data safe from hackers is a major concern for small business owners. You may not have the funds to hire specialty online security experts to keep you safe. However, you are just as much at risk as the bigger corporations. Collectively, companies lose about $1.7 billion a year due to internet crime.…

In the last few years, we’ve seen parallax scrolling make it into mainstream website design trends. Numerous blogs and e-commerce stores feature the style. When elements move at different speeds on the page, it adds interest for the user and engages them. Adobe dug into user engagement and discovered about 38% of people stop…

Not everyone is fascinated by the idea of getting into a typical job where it is mandatory to follow certain protocols and timings. If you want to work at your convenience and have a desire to earn huge amounts of money faster, becoming an entrepreneur is what you should do. Now, there are many…

In today’s day and age, you can hardly find a company that’s not active on social media.  It makes sense—considering that 50% of the world’s population has at least one social media account, there is no other platform that can give you as much reach and engagement.  But adding social media to your marketing…

Building a business can be difficult at the start, and if you are not opting for the correct strategy, it can get a lot more complicated. Starting in e-commerce business is the new trend of the time, but you will have to put in efforts for Search Engine Optimization and email marketing. One also…

Whether it is because of COVID or for other reasons, a large number of people around the world are increasingly finding themselves working from home ( aka work-from-home ). According to research by Stanford University, approximately 42 percent of the working population works from home. Another 33 percent is looking for jobs and it…

Even though many marketers turned to online promotions because of their specificity to a particular audience, there are still many reasons to continue offline marketing strategies. The best plans include both online and offline efforts. According to Meeting Professionals International (MPI), face-to-face meetings result in far more conversions than online efforts. The organization shares…

82% of managers admit reduced productivity in their teams during the lockdown. And this is why the demand for task managers & automation tools increased at an exponential rate. With more companies shifting online, business owners seek ways to adapt to the new workflow, automate business processes, & adjust communication. Companies are looking for…

2020 has been a year filled with challenges for business owners. The landscape of how the world does business, even online sales, has changed for the foreseeable future. As we move into 2021, expect some e-commerce strategies to shift as well.  Emarketer reports coronavirus as the most significant disruption of consumer retail spending in…