Best Data Enrichment and Lead Tools for Account Based Marketing

1. Instantly – The Complete ABM Solution

When it comes to executing high-performing account-based marketing campaigns, Instantly is the all-in-one solution that stands out from the crowd. While many tools offer fragmented solutions, Instantly combines data enrichment, lead discovery, deep personalization, and strong deliverability under one roof.

Its biggest win for ABM teams? Advanced Account Filtering, a feature that lets you zero in on your ideal company profiles based on firmographics, technographics, hiring trends, and revenue growth indicators. This ensures your campaigns remain relevant and strategically aligned with the buying signals that matter.

Instantly Top Features

• Built-in B2B lead database: Access to over 450 million verified business contacts enriched with job titles, departments, and firmographics. Filter by role, seniority, and location to build highly relevant outreach lists.
• Automated outreach with inbox rotation: Send cold emails at scale with automated sequences that rotate across multiple inboxes to improve deliverability.
• AI-powered personalization: Leverage Instantly’s AI tools to write hyper-personalized messages that adapt to each recipient based on company and personnel data.
• Unlimited email warmup: Maintain your sender reputation with built-in email warmup tools and smart deliverability tracking. Ensures consistent inbox placement even as you scale.
• Campaign Analytics: Track opens, clicks, and replies across contacts to identify high-interest companies. Generate reports on campaign performance, pipelines, and ROI to optimize your marketing strategy.

Instantly Pricing

• 14-day free trial available.
• Growth: $37/month for 5000 emails.
• Hypergrowth: $97/month for 100,000 emails.
• Light Speed: $358/month for 500,000 emails.

Instantly Pros

• Excellent deliverability thanks to inbox rotation and email warmup.
• High email volume limits and rich feature set at a competitive price.
• Full ABM stack—lead sourcing, outreach, and reporting—in a beginner-friendly platform.
• Built-in B2B database with verified contacts, eliminates the need for third-party enrichment tools.

Instantly Cons

• Limited CRM integrations compared to alternatives.

2. Apollo.io – AI-Driven Data Enrichment

Apollo.io delivers real-time data enrichment by automatically updating CRM records or imported leads with verified contact details, job titles, company size, revenue, and other key business information—helping account-based marketers target high-value accounts more accurately.

More Apollo.io Features

• Build automated pipelines: Use AI-driven prompts to score and rank leads, predict growth potential, and automate multi-channel sequences, including calls, emails, and LinkedIn.
• AI call assistant: Seamlessly automates meeting scheduling while transcribing, analyzing, and extracting actionable insights from every call.
• Go-To-Market: Unifies pipeline building, deal tracking, and AI-driven insights in a single interface.

Apollo.io Pricing

• Free plan available.
• Basic: $59/user/month.
• Professional: $99/user/month.
• Organization: $149/user/month.

Apollo.io Pros

• Free tier for testing.
• User-friendly interface suitable for teams of all sizes.

Apollo.io Cons

• Limited personalization and deliverability tools.
• Pricing starts out affordable but quickly gets expensive with scale.

3. ZoomInfo – Enterprise Data Intelligence

ZoomInfo gives account-based marketers access to intent signals, which reveal companies that are actively researching specific topics or products. Combined with detailed firmographic filters, this helps ABM teams focus on leads that are both a good fit and more likely to convert.

More ZoomInfo Features

• Lead enrichment: Build detailed prospect profiles from a large, verified database of B2B contacts and company information, continuously updated for accuracy by 60 vendors.
• Digital advertising: Run targeted ad campaigns on websites and social media, focusing on leads that show buying intent and personalizing ads based on their company profiles.
• Track website visitors: Identify anonymous website visitors by engagement patterns and add them into your sales pipeline to increase conversion opportunities.

ZoomInfo Pricing

No public pricing information. Prospective users must request a custom price quote based on their unique business requirements.

ZoomInfo Pros

• Powerful outreach orchestration workflows.
• Built-in landing page and web forms builder.

ZoomInfo Cons

• Steep learning curve better suited for more technical users.
• Pricing is not publicly available, making it difficult for users to assess costs upfront.

4. LeadIQ – Simplified LinkedIn Prospecting

LeadIQ is a popular among ABM teams working on social marketing since it specializes in obtaining and enhancing leads straight from LinkedIn. To improve outreach efforts, it keeps lead information current and automates time-consuming data entry.

More LeadIQ Features

• Personalized outreach with Scribe: Quickly craft hyper-personalized prospecting emails in five different languages using LeadIQ’s Scribe AI.
• Data enrichment: To keep accurate contact and business information, continuously update and sanitize CRM data using real-time, AI-powered lead enrichment and signal tracking.
• Integrations: To increase accuracy and efficiency, integrate your sales tools into a single, automated prospecting workflow.

LeadIQ Pricing

• Free plan available.
• Essential: $45/user/month.
• Pro: $89/user/month.
• Enterprise: Custom pricing.

LeadIQ Pros

• Optimized for LinkedIn workflows.
• Extremely simple lead capture and enrichment.

LeadIQ Cons

• Limited to LinkedIn for lead sourcing.
• Relies on third-party complementary tools for full ABM coverage.

5. Hunter.io – Effortless Email Discovery

Hunter.io excels at discovering professional contact information with its powerful Email Finder and Email Verifier tools. By scouring the web for accurate, up-to-date emails, the platform empowers account-based marketers to accelerate outreach, improve campaign efficiency, and boost conversion rates.

More Hunter.io Features

• Cold email campaigns: Automate personalized campaigns at scale with easy scheduling, follow-ups, and real-time engagement tracking.
• Signals: Use real-time intent data—funding rounds, hiring news, and company updates—to find prospects actively seeking your solutions.
• Bulk email search and verification: Upload a list of domains and instantly capture all verified email addresses tied to those companies, streamlining large-scale prospecting.

Hunter.io Pricing

• Free plan available.
• Starter: $49/month.
• Growth: 149/month.
• Scale: 299/month.

Hunter.io Pros

• Repeat searches on a domain don’t count toward your monthly limit.
• Seamless integration via API and browser extension for efficient workflows.

Hunter.io Cons

• No dedicated deliverability features.
• Focused mainly on email data—lacks firmographic or technographic enrichment.

Transform Your ABM Strategy with Data-Driven Precision

Using accurate, real-time data to find and connect with the correct decision-makers is essential to the success of account-based marketing. Even the most effective outreach tactics are ineffective without new information and precise contact information. When selecting a platform for your business, bear the following in mind:

• Instantly offers an all-in-one ABM solution with advanced filtering option, AI personalization, and automated outreach to maximize campaign impact.
• Apollo.io and ZoomInfo provide strong AI-driven insights and intent signals for targeting high-value accounts.
• LeadIQ streamlines LinkedIn prospecting, while Hunter.io excels at email discovery and verification.

Selecting the right tool depends on your business needs, but for a complete, easy-to-use platform, Instantly is the top choice. Ready to supercharge your ABM campaigns? Get started with Instantly today.