Understanding who your customers are, what they need, and how they think may provide your company with a solid advantage over your rivals in the market. This understanding not only strengthens relationships, but it also drives efficient marketing and product development. Follow the below tips to get valuable consumer insights. Learn how to improve knowledge, adapt experiences, and increase customer loyalty for your business success.
Why Should You Get to Know Your Customers?
When developing content marketing tactics or campaigns to promote your company, products, or services, it’s easy to get distracted by creative components and overlook the unique demands, goals, and preferences of your target audience. However, customers are the lifeblood of your brand, and getting under their skin is the only way to engage, encourage, and connect in a meaningful and productive manner. Here’s why:
- According to Forrester’s research, 83% of consumers consider exceptional customer service to be the most essential factor when determining what to purchase.
- 73% of customers want companies to understand their individual requirements and expectations (“State of the Connected Customer,” Salesforce).
- 61% of clients would switch to a different company after a single unpleasant encounter (“CX Trends 2022,” Zendesk).
- According to Bain & Company, increasing client retention rates by only 5% may boost profitability by 25-95%.
As you can see, there are many good reasons for adding an extra line to your marketing strategy — get to know your target audience better. Connecting with your customers is a long journey to take. Getting feedback as Сerebrum IQ reviews takes some time and effort. And here is what it requires.
Tip #1 — Monitor Customers’ Real-Time Behavior
Today’s clients want a seamless experience across both conventional and digital contact points. To do this, your company must be timely and aggressive in its approach. You should closely follow the demands of your customers in order to service them across all platforms before the request is ever shared with you.
All of this is only possible if you have a technology that allows you to see your consumers’ real-time activity. Experts recommend investing in a customer relationship management program (CRM) that gives detailed insights into customers’ behaviors. One of the better examples of this is CRM’s email marketing feature. It will help you get to know your customers better.
Tip #2 — Create Customer Profiles
With your client information in place, it’s time to construct customized customer profiles. Go beyond the surface and seek a deep knowledge of the consumer. But how do you do it? Begin segmenting your clients into multiple categories for targeted marketing campaigns. Here are a few measures that may be useful:
- Purchase history;
- Product preferences;
- Demographic data;
- Web and mobile interactions;
- Social media involvement.
Tip #3 — Respond to Customer Reviews, Personally
It is always beneficial to reply to both good and negative comments from your customers. Regardless of where they are placed, you should provide personalized comments to customer feedback in the public domain. This will humanize your brand, demonstrate your devotion to the consumer experience, and give you further conversational insights.
According to Oberlo, 9 out of 10 customers check reviews when choosing a local company, and 59% use Google to search and read reviews. So, since reviews are an important trust indicator, it is critical to respond consistently — and doing so will provide you with a plethora of new consumer knowledge. So, good or bad, take the time to respond to your customers. This might be as basic as saying “thanks for your feedback” or offering a solution to their problem or issue.
Tip #4 — Use Social Media Insights
Social media networks provide a lot of data that may help you better understand your clients. Businesses may learn more about what content connects most with their audience by tracking engagement indicators like as likes, shares, comments, and follower growth. Each platform offers analytics tools that enable you to check your followers’ demographics, hobbies, and online actions.
Furthermore, tracking discussions about your brand on social media platforms — via comments, hashtags, and mentions — can shed some light on the opinions and preferences of your customers. Using these insights not only helps you develop your marketing plan, but it also creates true connections with your audience by allowing you to personalize your content and interactions to their specific needs and preferences.
Let’s Wrap up
Optimizing the customer experience is an excellent method to attract new clients. It is also one of the most effective approaches to increasing customer loyalty. According to Teradata, just 41% of marketing executives use customer interaction data to guide their marketing strategies, which is definitely a huge mistake. Having a thorough grasp of your consumers is critical to attaining basic business objectives. Whether you’re seeking to improve the customer experience, develop more compelling content, or boost revenue, knowing your consumers is a must.
Andrej Fedek is the creator and the one-person owner of two blogs: InterCool Studio and CareersMomentum. As an experienced marketer, he is driven by turning leads into customers with White Hat SEO techniques. Besides being a boss, he is a real team player with a great sense of equality.