The widespread adoption of artificial intelligence has forever altered the business world. This huge technological breakthrough, once considered science fiction, has become a scientific fact.
AI has become so commonplace that businesses of all sizes can adopt its tech to strengthen their online presence and create a more personalized shopping experience for website visitors. Using the power of AI, you can identify trends and learn more about your audience, which allows you to present them with personalized offers that suit their preferences.
There are so many ways AI is changing the ecommerce world, and by understanding all of the benefits it can bring, you’ll be able to make an informed plan to roll out AI for your business and make your products stand out in a crowded marketplace.
But it’s one thing to say that AI has changed the business world. It’s another thing altogether to explore these advancements. In this article, we’ll answer several questions you may have about AI, including its impact on online businesses and how you can use it to create a more efficient customer experience.
How Has AI Changed the Business World?
AI has changed the business world by bringing its speed-of-light service and neverending machine learning to companies of all sizes.
It does this in ways that face the customer directly and ways that operate behind the scenes.
Of course, we know that companies can use AI to create virtual assistants and provide customers with personalized search results and recommendations. We’ve seen this through services like Apple’s Siri, Google Home, and Amazon’s Alexa. But it can also help you keep track of your customers through automated tools like a CRM, your email marketing automation platform, or Microsoft CRM Development Services.
AI can help you save on payroll by operating an automated chatbot that communicates with your customers when your support agents aren’t working. It’s predominantly operated in China payroll outsourcing and the advantages don’t take long to arrive. That means 24/7 customer support without paying an arm and a leg or outsourcing to China or India.
There are also AI copywriting and art generation tools that can create content for your specific audience. AI can learn what resonates with your customers through machine learning and alter its strategy accordingly.
It also learns to understand the buying habits of your audience over time, creating a fully personalized shopping experience that greets them every time they log in to your store.
With artificial intelligence platforms powering this service, it is possible to learn which products sell the most to various audience segments before pushing them into the market backed by AI-generated product description copy that’s optimized to the wants and needs of your audience and used for both blog articles and ad campaigns across multiple platforms.
Then there’s customer data — endless amounts of customer data. That data is the backbone of marketing campaigns worldwide, and AI platforms can generate, organize, and deliver it to you.
Essentially, AI brings ease and convenience to businesses, helping them save time and money by tackling menial administrative tasks and fielding simple customer queries while making the entire customer experience better for everyone.
How to Use AI to Make Your Products Stand Out
1. Use AI Retargeting
Artificial intelligence marketing tools can be a great way to ensure that your products are pushed out to former customers and those who have just browsed around your store but never made a purchase.
Through retargeting, AI systems can determine who visited your site, what they looked at, and whether they made a purchase. The system then sends them ads or emails showcasing similar items that might interest them. Moreover, leveraging AI in product research can provide valuable insights into customer preferences and market trends, helping you tailor your offerings to better meet customer needs.
With retention being so important to ongoing success, you must bring customers back to your store for repeat purchases. Sometimes, customers just buy something and forget about where they got it.
Using AI to retarget these people, you can showcase your products to those who have expressed an interest and create a pathway back to your store for them.
Of course, the concept of remarketing isn’t new. Sales teams have been following up on retention customers and missed opportunities for years. But how many of these leads end up slipping through the cracks?
These are pre-qualified potential customers, so letting even one of them get by without a follow-up is a huge mistake. A massive 33% of marketing leads are never contacted by a sales team member. If you had a thousand leads, 330 of them would receive no contact from your business whatsoever.
If, in this hypothetical scenario, the average value of a customer’s purchase is $25, then that’s $8,250 left on the table and abandoned.
AI platforms never make these mistakes. The AI doesn’t forget, doesn’t get lazy, and always follows up on time.
2. Create Product Copy With AI
One thing that can make a product stand out is a can’t-miss product description. One thing that can make a product stand out is an attention-grabbing product description, and using a Character AI alternative can help craft compelling, unique content for that purpose. One that’s written with the target audience in mind, optimized for relevant keywords, and composed with data at the core of its creation.
At one time, you’d need to hire a team of copywriters to craft all of this content, and they don’t come cheap. You’re typically paying upwards of 10 to 15 cents per word for blog posts and website copy. On top of that, sometimes they can misunderstand your audience or the overall point you were trying to make.
That leads to a lot of back and forth, wasting time, which, inevitably, wastes money.
But with an AI writing program, you can generate compelling, targeted copy with your audience in mind at the push of a button. Of course, you’ll still need to edit the copy that the AI system produces. A skilled editor should review it, adding further search optimization keywords and correcting tonal mistakes. Additionally, when it comes to creating product videos, an AI photo editor can be a valuable tool for enhancing visuals and creating engaging content.
But by using AI to generate product descriptions, you’ll be able to push your products out in record time, drawing customers in with copy made specifically for them. If you are an international company, you can even push this further by using an AI translator to create product descriptions in another language in no time.
You can even go a step further and create product videos. Product videos are a great way to boost your brand as they help customers humanize the brand by associating it with a face or voice.
When choosing voice overs for product videos, you can choose between AI voice overs and human voice actors. Each has its own benefits.
For example, human voice actors can convey personality through the use of vocal tones and can time speaking rates according to their script. Whereas AI is relatively cheaper and faster to use in videos.
3. Make the Sales Process More Efficient
AI can be integrated into CRM systems to make the sales process more efficient. With AI taking control of your marketing efforts and automating certain administrative tasks, you can create a more efficient sales process that reaches more of the right people with the right products.
When a new customer comes into the CRM, the AI system can instantly gather a wealth of information as it creates their customer profile. This includes their name, address, phone number, email address, lead source, and anything else your lead magnet captures.
The AI then takes all of this data and compares it to data previously gathered on other customers. With all of this information, it assigns a lead score to your new potential customer. This numerical value shows how likely this person is to make a purchase.
It can also segment your customers accordingly. Let’s say you serve three different physical markets (we’ll call them A, B, and C), and you’re running different marketing campaigns in each. When a new lead comes in, the AI determines that they live in market B, but their age means they’re part of an audience segment that typically responds well to email communication.
The AI instantly segments the new customer into two categories and generates an email to go out right away to capitalize on their interest before they start looking elsewhere.
This all happens in the blink of an eye.
4. Create AI Images
AI-generated imagery has become trendy in recent months. There was a period when everyone was uploading photos to AI platforms and watching in awe as the system automatically generated artwork of them in several scenarios.
This concept was a fun trend for a bit, but it goes beyond just creating some fun Facebook profile photos.
In today’s digital age, visuals play a crucial role in the success of any business. From social media posts to product listings, images are often the first thing customers notice.
However, creating high-quality images can be time-consuming and expensive. That’s where an image upscale API powered by AI can be a game-changer.
Picsart’s Image Upscaler AI lets you size up even the tiniest or blurriest images and replace grain with smooth pixel-filled photos, ready to be shared at any size. You can create professional-looking photos of customers enjoying your products, finding the perfect mood to capture your audience’s attention.
To make that happen, you must know what images you want.
When it comes to making your product stand out in the marketplace, it’s important to showcase its unique features and capabilities clearly and compellingly. One effective method for doing this is through high-quality screenshots highlighting key aspects of your product.
You can use one of the best screenshot tools to showcase your product in a visually compelling way that attracts potential customers and sets you apart from the competition.
These images can be used on your product pages, setting the perfect mood and ultimately leading to customer conversion. You can also use them in the ads you run, designed to catch the eye of a potential customer scrolling on social media and get them to click through to your website.
The usefulness of AI-generated images goes beyond ads and product pages, though.
Creating a memorable and visually appealing logo is also essential if you want your product to stand out in the crowded marketplace.
Here’s a quick start guide on using a logo maker tool to make your product stand out:
- Research your competition: Before creating a logo, research your competition to see what types of logos are common in your industry. This will help you create a logo that stands out from the crowd.
- Choose an AI logo maker tool: Choose an AI logo maker tool: Many online logo maker tools are available. Choose one that offers customizable templates and a wide range of design options to assist you to create a logo you love.
- Select your design elements: Start by selecting the design elements you want to incorporate into your logo, such as colors, fonts, and icons. Or you can simply use a brand kit generator to effortlessly create your complete brand kit!
- Experiment with different layouts: Once you have your design elements, experiment with different layouts and compositions to find one that works best for your brand.
- Refine your design: After selecting your preferred layout, refine your design by adjusting the size, position, and color of your elements.
- Get feedback: Before finalizing your logo, get feedback from others to ensure it effectively represents your brand and resonates with your target audience.
Once you’ve created the perfect logo, your AI system can use it in the images it generates, creating a sense of brand consistency across all platforms. Once your brand is well known, the sight of your logo alone will be enough to make your products stand out.
Take Mcdonald’s as a prime example. Without the logo, you just have a photo of a cheeseburger. But add those golden arches on the side with a red background, and you’ve got an immediate emotional reaction that makes the advertised food pop before the audience.
5. Personalize the Shopping Experience
People want personalization in their online shopping experience. That’s why so many ecommerce brands today are obsessed with making their stores hyper-personalized for each customer that logs on.
What, then does a personalized shopping experience look like?
Imagine an online store that greets you by name when you log in. Your dashboard shows various products selected exclusively for you based on your browsing history, past purchases, and budget.
This curated list of products is far more effective than a generic front page showing every visitor the same static promotions. For a shopper, this store is uniquely theirs, as though made specifically with them in mind.
But this kind of personalization extends beyond retail stores.
One of the most significant advantages of AI in online healthcare is its ability to create a personalized patient experience. By analyzing patient data, AI can help doctors provide a tailored online prescription and recommendations based on a patient’s unique needs.
One effective way to make your non-retail product stand out in the marketplace is by leveraging the power of AI to deliver personalized and engaging user experiences. One way to achieve this is through interactive data visualization, which can help users understand complex information and make real-time, data-driven decisions.
For example, imagine a fitness app that uses AI algorithms to track users’ activity levels and provide personalized workout recommendations.
By incorporating interactive data visualizations, such as graphs and charts, the app can display users’ progress over time and help them visualize their achievements. This motivates users and creates a more engaging and personalized experience that differentiates the app from competitors.
By using AI to deliver interactive data visualization, companies can differentiate their products in the marketplace and provide users with a more engaging and practical user experience.
6. Enhance Existing Images
If you don’t want to use AI to generate new images, you can use it to enhance existing images.
If you’re a jewelry brand that sells man-made diamonds, using AI can help make your product stand out in the marketplace by enhancing the visual appeal of your diamond pictures.
Here’s a quick start guide to using AI to make your diamond pictures more fabulous:
- Choose an AI-powered image editing tool: Many AI-powered image editing tools can enhance your diamond pictures. Choose one that offers features like background removal, color correction, and lighting adjustments.
- Take high-quality diamond pictures: Before editing your diamond pictures with AI, take high-quality images that showcase diamonds in the best possible light. Use a professional camera and lighting setup to capture the diamonds’ brilliance and sparkle.
- Edit your diamond pictures with AI: Once you have your diamond pictures, use your AI-powered image editing tool to enhance them. Use features like background removal to create a clean and professional look, color correction to bring out the natural color of the diamonds, and lighting adjustments to create a sense of depth and dimension.
Using AI, you can change lighting, sharpen backgrounds, remove blemishes from models, and apply filters to help your products stand out in a Google Image or shopping search. A powerful image like that could be the deciding factor that makes someone click over to your store from a web search or an ad.
That means stores that still hire the services of a professional photographer can use AI to accentuate their already stellar work and make a great picture exquisite.
7. Virtual Assistant
We’ve all worked with virtual assistants at some point. These highly adaptive AI systems are a near-constant part of our lives.
From Siri to Google Home to Alexa, we have no shortage of AI bots to help us answer questions, make purchases, and plan our days accordingly. But with the power of AI, you can create a virtual assistant that’ll work with your audience, answering questions and making recommendations on what kind of items they’d like.
The virtual assistant in an online store can become a virtual personal shopper, making recommendations and choosing items that go together while fitting in with the customer’s preferences. This powerful technology is readily available and could be the difference maker in getting your products in front of more people.
8. Gather Customer Data
As we mentioned, data drives modern marketing, and AI platforms are adept at gathering, organizing, and presenting data to you in an easy-to-understand way. You can then use this data to better position your products to stand out in the marketplace by understanding what your audience wants to see.
The automotive industry is no stranger to the world of e-commerce, but standing out in a crowded marketplace can be a challenge, especially for niche products like truck accessories.
This is where AI comes in. By using machine learning algorithms and voice of the customer tools to analyze consumer behavior and preferences, you can gain valuable insights into what your website visitors are most interested in and how to present your products most compellingly.
Additionally, by leveraging natural language processing (NLP), you can analyze the language used by your target audience when searching Google for truck-related terms, allowing you to identify the most relevant keywords and phrases to create categories around or include in your product descriptions.
This can help you optimize your product listings for key search terms and phrases, and fine-tune your descriptions to maximize visibility and attract inbound leads and ensure you rank in the SERPs.
This also works if your products aren’t physical items. You can still leverage your marketing efforts with AI tools using data.
If you offer a service like a flight attendant course, try working with influencers in the aviation or travel industries. By giving them the data you’ve gathered on students from the AI tools at your disposal, they can produce sponsored posts or videos showcasing the advantages of your course over the competition.
This will increase the size of your audience and give your course more authority.
Conclusion
AI can be a powerful ally in the fight for attention within a crowded marketplace. By focusing on the tips and tricks we’ve shown in this article, you’ll be able to leverage the power of these remarkable platforms to bring attention to your products.
To review, when trying to use AI to make your products stand out in the marketplace, you should:
- Use AI retargeting
- Create product copy
- Make the sales process more efficient
- Create AI images
- Personalize the shopping experience
- Enhance existing images
- Create a virtual assistant
- Gather customer data
Nidhi Kala is a freelance writer for B2B SaaS brands in marketing, HR, and eCommerce. When she’s not writing, her artistic mind is buried in creating a new journal spread or exploring calligraphy scripts. Connect with her on LinkedIn.
Leave a Reply