The Best Facebook Ad Templates for Freelancers 

Are you a freelancer looking to reach more potential customers and grow your business? Well, one of the best ways to reach your target audience faster is through Facebook ads. But creating an ad from scratch can be time-consuming. 

With a Facebook ad template, you’ll break free from the overwhelming process of creating a new ad from scratch. You’ll also save your creative juice and valuable time for more critical aspects of your freelancing business.

Here are the best Facebook ad templates you can use:

1. Carousel Ads 

Carousel ads are a unique advertising format. A carousel ad is a single ad that features multiple elements, such as videos and product images. A single post can have up to ten swipe cards. The swipe cards may share the same caption, but each has its own separate images, links, and headlines.

You can use a carousel ad to showcase your work as a freelancer and impress potential clients. Check out this example:

Don’t forget to add a CTA linked to your freelancer website so potential clients can check out your other work. Research shows that Facebook carousel ads are ten times better at driving website traffic than regular ads. Take advantage of that.

But don’t just rely on the fact that Facebook ad carousels typically help boost web traffic.

You still need to optimize your Facebook ads the right way, of course. 

For instance, you’ll need to write killer headlines. They’re key to conversion since they’re usually the first thing users see in your ad.  You can ask questions in your carousel ad headline as an effective way to capture the attention of potential clients.

In addition, use your headline to give your target audience a sneak peek of what they stand to gain if they take your desired action. 

You can use AI tools to create engaging headlines. Just keep in mind the risks of using generative AI in marketing. Also, keep things straightforward and brief. Facebook recommends 40 characters for its ad headline field.

When writing your headlines, incorporate relevant keywords, too. This will help boost your visibility on Facebook.

2. Video Ads

A picture says a thousand words, but an appealing video can say much more. That’s why freelancers should add video content to their Facebook advertising strategy.

But you must create your video ads the right way for optimal ROI.

To create an appealing video ad, make the first few seconds of your video count. Hook your audience in by asking a relevant question. Alternatively, you can immediately highlight a common problem that interests them. Also, add great visuals that sustain your audience’s curiosity.

In your video ad, be sure to highlight what makes you unique as well. Share your track record and achievements, and seal it with positive social proof. 

Again, remember to use a call to action. If an engaging video ad does not successfully guide the viewer to take action, it has failed. Direct your audience to sign up for your limited discount offer. Or you could ask them to visit your website or profile to see your work. 

Take a look at the Facebook ad example above. Notice how the freelancer used a clear and concise call to action to get potential clients to visit his Instagram account. 

Make sure when potential clients click the CTA, they’re directed to the page where you promised to take them. Also, keep your video ad short and engaging. 

3. Geo-Targeted Ads

Let’s say you are a freelance translator specializing in French and Spanish. Naturally, you’ll want your ad to target French and Spanish-speaking countries. This is where geo-targeting advertising can help you.

Geo-targeting means location-specific targeting. You target potential clients in a specific area based on country, region, or city. You can even target a specific locality if that’s where you provide your services.

How do you set up your ad to target a geographical area in the first place?

First, visit Facebook’s Ads Manager, then select your objective. This can be to generate awareness, leads, engagement, reach, traffic, or conversions. 

At the ad set level, define your audience, budget, and schedule.

Then go to the Audience section and click Create a New Audience.

In the Locations field, you can choose the geographical areas you want to target with your ad. You can target by country, city, state, or postal code. You can even use the pin on the map:

Fill out the ‘Include’ and ‘Exclude’ fields for more advanced targeting options.

Before publishing your campaign, specify your audience’s age, gender, and interests to narrow down your geo-targeted custom audiences further.

Note that a geo-targeted ad shouldn’t just be set up to target your ideal audience. Its copy should, as much as possible, also explicitly mention the target area. That way, with just one look, readers will already know that the ad is relevant to them. 

Check out the ad example below from a freelance photographer. 

Notice that the location is immediately specified in the copy. The same location is specified throughout the other parts of the ad.

4. Facebook Offer Ads

You can use Facebook Ads to announce discounts or special offers to your existing followers and potential customers. These ads motivate people to consider and research your services, which can result in them entering your sales funnel.

To ensure your target audience avails of your discount or takes you up on your special offer, ensure you specify: 

• A clear benefit for the customer
• An actionable next step for the customer

All these components are present in this Facebook offer ad example:

Freelance Copywriter Mike’s ad copy highlights the benefit of downloading his swipe file. Essentially, he’s saying that if you avail of this file, you can double your revenues in a month.

The ad also highlights that downloading the file is free.

If you’re making a special offer, make sure it’s related to the freelancing services you provide. Remember, your goal is to pique people’s interest in your services. You can only do that if you share something that will make them want to know more about what you do. 

In the example above, once people use Mike’s email subject lines and the results, chances are, they’ll be interested in his copywriting services.

Bonus Facebook Ad Tip: Use Dynamic Ads 

Facebook Dynamic Ads let you show different Facebook ads depending on audience behavior. 

To create Facebook Dynamic Ads, add a tracking pixel to your website. That pixel will track user actions on your site, like the specific products they browse. These users will then see relevant Facebook ads related to the products they looked at.

Now, how do you make a dynamic ad? Follow these steps:

1. Go to Facebook Ads Manager and click Create.
2. Choose your objective. Available options are awareness, engagement, traffic, app promotions, leads, or sales.
3. Click Continue.
4. Enter your campaign budget information, then click Next.
5. Go to the Dynamic Creative section and toggle the dynamic creative option on.

You can now set your budget, audience, and placements. Choose your ad format as well (carousel ad, video ad, etc.) before hitting Publish.

If possible, run a live test campaign with a limited audience to ensure the dynamic ads are working correctly before deploying them to a broader audience. 

Create a landing page with the sole purpose of turning those ad clicks into clients. Use an AI tool like Article Summarizer to craft your offers and product value in a compelling way for optimal conversions. Also, make sure that the offer mentioned in the Facebook ad is also reflected on the landing page.

Additionally, optimize your site to ensure it loads quickly. You wouldn’t want that ad click to leave just because your landing page takes a long time to load. 

In Closing

Facebook ad templates are valuable time savers and essential tools for creating effective ads.

You learned some templates for carousel, geotargeted, video, and Facebook offer ads. Use them to create a powerful Facebook advertising campaign. Showcase your excellent freelance work to prospective clients. Give them discounts and special offers they can’t resist. Also, communicate your message with nice images and videos, as well as engaging copy.

Follow these tips to grow your freelancing business in no time.