Ahrefs is a powerful tool for SEO professionals, offering robust capabilities for keyword research, backlink analysis, site audits, and content research. However, it may not be the ideal choice for everyone due to its pricing or specific feature set. If you’re looking for Ahrefs alternatives to support your SEO strategy without compromising on quality, here’s a list of the best Ahrefs alternatives available for 2025, complete with unique features, pricing, and a brief overview of who each tool is best suited for.
1. SEMrush
Overview: SEMrush is one of the most comprehensive SEO tools on the market, covering everything from keyword research and competitor analysis to site audits and content marketing. Often considered the closest alternative to Ahrefs, SEMrush offers additional PPC and social media management features, making it an excellent all-in-one solution.
Features:
- Keyword research and tracking
- Backlink analysis
- Site audits
- Competitor analysis
- Social media management tools
- Content marketing tools Pricing: Plans start at $119.95/month Ideal For: Marketers looking for a well-rounded SEO and digital marketing tool.
2. Moz Pro
Overview: Moz Pro is a long-standing favorite in the SEO world, focusing on keyword research, site audits, and rank tracking. While Moz may not have as extensive a backlink database as Ahrefs, its simplicity and actionable insights make it a popular choice, especially for beginners and small businesses.
Features:
- Keyword research
- Link Explorer for backlink analysis
- Site audits and rank tracking
- On-page optimization suggestions Pricing: Starts at $99/month Ideal For: Small to medium-sized businesses and beginners in SEO looking for an intuitive and reliable platform.
3. Ubersuggest
Overview: Ubersuggest, created by digital marketing expert Neil Patel, offers a streamlined approach to SEO with features focused on keyword research, competitive analysis, and site audits. While it may not have all the bells and whistles of Ahrefs, it’s affordable and provides excellent value for its price.
Features:
- Keyword suggestions and rank tracking
- Backlink data
- Site audits
- Content ideas and keyword suggestions Pricing: Free plan available; paid plans start at $29/month Ideal For: Freelancers, startups, and small business owners seeking an affordable SEO tool.
4. Mangools (KWFinder)
Overview: Mangools, known for its flagship keyword research tool KWFinder, is a user-friendly SEO suite that includes tools for backlink analysis, site audits, and rank tracking. The platform’s focus on ease of use makes it a great choice for those new to SEO.
Features:
- KWFinder for keyword research
- SERP analysis
- LinkMiner for backlink analysis
- SiteProfiler for site analysis Pricing: Plans start at $49/month Ideal For: Small businesses, solopreneurs, and digital marketers looking for a simple and affordable SEO suite.
5. SpyFu
Overview: SpyFu is a unique alternative to Ahrefs, emphasizing competitor research and keyword tracking. The platform allows users to see which keywords their competitors are targeting, giving insight into their paid and organic strategies. While it lacks some site audit functionalities, SpyFu is an excellent tool for in-depth competitive analysis.
Features:
- Competitor keyword analysis
- PPC research and tracking
- Backlink analysis
- SERP tracking Pricing: Starts at $39/month Ideal For: Marketers focusing on competitor research and PPC insights.
6. Serpstat
Overview: Serpstat is an all-in-one SEO platform designed for keyword research, competitor analysis, site audits, and rank tracking. Known for its affordable pricing, Serpstat is a powerful choice for small businesses or teams on a budget that still need comprehensive SEO insights.
Features:
- Keyword research and rank tracking
- Competitor analysis
- Backlink analysis
- Site audits
- Content marketing research tools Pricing: Plans start at $69/month Ideal For: Small businesses and budget-conscious SEO teams.
7. Majestic SEO
Overview: Majestic SEO is a specialist in backlink analysis. While it lacks some of the comprehensive features of Ahrefs, Majestic’s dedication to link data makes it one of the most reliable options for those primarily focused on link-building and domain authority.
Features:
- Backlink analysis with Trust Flow and Citation Flow metrics
- Site Explorer for in-depth domain data
- Bulk backlink checker
- Custom reports Pricing: Starts at $49.99/month Ideal For: SEO professionals focused on backlink analysis and link-building strategies.
8. SE Ranking
Overview: SE Ranking offers a full suite of SEO tools, including keyword tracking, website audits, and backlink monitoring. The platform’s user-friendly interface and competitive pricing make it a good choice for small agencies and freelancers who need an affordable yet robust SEO tool.
Features:
- Keyword rank tracking
- Site audits and backlink monitoring
- On-page SEO checker
- Social media management
- Competitor analysis Pricing: Plans start at $39/month Ideal For: Small agencies and freelancers needing an affordable, well-rounded SEO tool.
9. Screaming Frog SEO Spider
Overview: Screaming Frog SEO Spider is a desktop-based SEO tool primarily known for its website crawling and audit capabilities. Though it doesn’t offer keyword research or backlink analysis, Screaming Frog’s ability to conduct thorough technical SEO audits makes it a favorite for those focused on website optimization.
Features:
- Website crawling and site audits
- Broken link checker
- Duplicate content analysis
- Redirect tracking Pricing: Free version available; paid version starts at £149/year Ideal For: Technical SEO specialists and agencies focused on in-depth site audits.
10. Google Search Console (GSC)
Overview: Google Search Console is a free tool that provides direct insights from Google itself. Although it’s not as comprehensive as paid alternatives, GSC is a must-have for monitoring your website’s organic presence on Google, understanding traffic patterns, and identifying technical issues affecting your SEO performance.
Features:
- Performance reports for search traffic
- Indexing and crawling insights
- Mobile usability and page experience reports
- Coverage and sitemap submission Pricing: Free Ideal For: Every website owner, especially those looking for a free and reliable source of SEO data directly from Google.
Conclusion
Ahrefs is undoubtedly one of the top SEO tools on the market, but it isn’t the only option. Each of these best Ahrefs alternatives offers unique strengths that cater to different needs, from comprehensive all-in-one solutions like SEMrush and Serpstat to more specialized tools like Majestic SEO and Screaming Frog SEO Spider. Selecting the right tool among the best Ahrefs alternatives depends on your specific goals, budget, and SEO expertise.
Summary of Recommendations
| Tool | Best For | Starting Price |
|---|---|---|
| SEMrush | All-in-one SEO & marketing | $119.95/month |
| Moz Pro | Beginner-friendly SEO | $99/month |
| Ubersuggest | Affordable SEO for small businesses | $29/month |
| Mangools | User-friendly keyword research | $49/month |
| SpyFu | Competitor analysis | $39/month |
| Serpstat | Affordable all-in-one SEO suite | $69/month |
| Majestic SEO | In-depth backlink analysis | $49.99/month |
| SE Ranking | Affordable SEO for freelancers | $39/month |
| Screaming Frog | Technical SEO & website audits | Free – £149/year |
| Google Search Console | Basic SEO insights from Google | Free |
Whatever your SEO goals, there are the best Ahrefs alternatives in this list that can meet your needs without breaking the bank. Evaluate each tool’s strengths, consider your specific SEO requirements, and choose the one that best aligns with your strategy and budget.
Andrej Fedek is the creator and the one-person owner of two blogs: InterCool Studio and CareersMomentum. As an experienced marketer, he is driven by turning leads into customers with White Hat SEO techniques. Besides being a boss, he is a real team player with a great sense of equality.