It is no news that the B2B SaaS industry has undoubtedly grown and evolved over the years.
B2B SaaS offers a certain level of scalability and ease of implementation that allows businesses to easily access advanced software solutions without the need for bulky infrastructure.
In fact, the SaaS industry, which was valued at $273.55 billion in 2023, is now projected to reach 1.228 billion by 2032.
Image via Fortune Business Insights
With the B2B SaaS industry’s growing popularity, you must keep up with changing market trends to remain ahead of the curve.
In this post, we’ll discuss the B2B disruptive SaaS trends to keep in mind as you refine your marketing strategies.
Top 5 Disruptive B2B SaaS Trends You Need To Know in 2024
From the use of AI to the growing popularity of vertical SaaS solutions, here are 7 trends that will revolutionize the B2B SaaS market this year.
1. There is More Emphasis on API Integration
For years, API integration and interoperability have been a huge part of the B2B SaaS industry, and this trend is expected to continue.
It facilitates seamless collaborations among various software and data systems, thereby streamlining workflows.
API integration plays a huge role in B2B SaaS because it:
- Allows businesses to manage their SaaS applications from a centralized platform
- Enables businesses to scale and adapt quickly when needed
- Gives businesses the flexibility to create hybrid solutions by combining on-premise systems with cloud-based SaaS applications
2. Artificial Intelligence is now at the Forefront
This goes without saying that AI is now taking the lead in many industries, including B2B SaaS.
It is particularly popular in the B2B SaaS industry because it allows businesses to identify and remedy issues in real-time, using solutions like predictive analysis. It’s also popular because:
- AI can detect anomalies and patterns that may indicate fraudulent activity. This helps to improve the security of Saas applications
- It facilitates automation of mundane tasks, giving businesses more time to focus on other aspects of their growth
- It uses demand forecasting to improve B2B companies’ inventory management
According to Attrock guide on AI-powered recurring billing software, Salesforce is a good example of AI recurring billing software.
It provides Einstein Copilot, an AI bot that gives businesses real-time insights into customer data and analytics while facilitating automation.
3. PaaS is on the Rise
One of the major changes we expect to see in the B2B SaaS industry is a migration to PaaS (Platform-as-a-service).
In fact, according to Gartner Research, the PaaS industry is expected to experience the highest end-user spending growth and will be worth $ 170.355 million in 2024.
PaaS is now gaining popularity because it is a low-cost infrastructure solution.
It uses heavy cloud computing, which cuts down on hardware maintenance and streamlines the software development process.
As mentioned in the Younium SaaS subscription billing guide, B2B PaaS and SaaS businesses automate their billing process to retain subscribers.
For example, Amazon Web Services (AWS) provides a range of B2B commerce solutions that make it easy for companies to add B2B commerce functionalities to their websites.
4. Data-As-A-Service (DaaS) is on The Rise
Another B2B SaaS trend to look out for is DaaS, which refers to the use of cloud-based software for data management processes. This includes data storage, analytics, collection, and integration.
The rise of DaaS in the B2B SaaS scene essentially implies that more companies are now looking for ways to access accurate data without incurring costs for data tools. Here are other reasons why DaaS is a profitable choice for B2B SaaS companies:
- Faster deployment
- Reduces IT support downtime by allowing companies to provide remote support
- Provides enhanced data security by giving access to cloud-based applications and desktops
- Saves costs and reduces capital expenses
For example, Citrix Systems is a DaaS provider that enables businesses to manage cloud applications and desktops remotely. It works with cloud providers like Google Cloud and Microsoft Azure, giving users access to secure remote workplaces and applications.
5. Vertical SaaS Solutions are Now More Popular
Finally, vertical SaaS is also expected to gain momentum in the B2B SaaS industry this year. In fact, according to Forrester Consulting, 89% of executives agree that vertical SaaS is the way of the future.
Vertical SaaS is now sought after because it provides software solutions tailored for businesses in very specific niches. This maximizes the software’s efficiency and provides better value for money.
Some examples of vertical SaaS companies include Oracle, a cloud app, BioIQ, a MedTech company, and Guidewire, an insurance company.
Conclusion
And there you have it– five trends that are sure to disrupt the B2B Saas industry in 2024. From the growing popularity of PaaS to the increase in emphasis on API integrations, the B2B SaaS industry is now seeing more changes than ever.
Staying up to date with trends is the key to staying ahead of the curve. This will help you know when to switch up your business strategies to remain relevant.
Andrej Fedek is the creator and the one-person owner of two blogs: InterCool Studio and CareersMomentum. As an experienced marketer, he is driven by turning leads into customers with White Hat SEO techniques. Besides being a boss, he is a real team player with a great sense of equality.