12 Proven Ways to Increase AOV of Your E-commerce Store

As an e-commerce store owner, you often face the challenge of scaling your business. Between limited opportunities for upselling and cross-selling and rising customer acquisition costs, it’s easy to feel frustrated by decreasing orders and shrinking profits.

But there’s a strategic way out of this cycle: focusing on increasing your Average Order Value (AOV).

By concentrating on impactful strategies proven to boost your AOV, you can not only elevate your average selling price but also reduce your customer acquisition costs.

In this blog, I’ve curated a list of 12 tested methods to enhance your AOV, allowing you to plan more effectively and spend less time chasing order quantity.

So, let’s dive in and explore how you can achieve better profitability and business growth.

Why It Is Important To Increase AOV Of Your  E-commerce Store

To scale an eCommerce website builder business, focus on enhancing the platform’s capabilities and user-friendliness, enabling seamless integration with advanced marketing tools and analytics. Additionally, expanding into new markets and continuously innovating product offerings based on customer feedback can drive growth and attract a broader user base.For instance, manufacturing ecommerce businesses can particularly benefit from optimized platforms that handle bulk orders and customized solutions for industrial clients.

Increasing your Average Order Value (AOV) is a sustainable way to grow your e-commerce business and get the most value from your existing customers. It means you can grow your business without drastically increasing your marketing, advertising, and other costs.

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There are three key reasons why AOV is important for E-Commerce businesses:

1. Better customer understanding: By looking at your AOV, you can better understand how customers shop online. This helps marketers and sales teams create effective pricing and marketing strategies.
2. Offset customer acquisition costs: It’s often more expensive to get new customers than to keep existing ones. Improving your AOV can balance out these acquisition costs, so you can spend your time and resources elsewhere.
3. Improve upselling and cross-selling: Since customers are already interested in your products, upselling and cross-selling similar and relevant products can significantly increase your AOV.

Overall, AOV shows the health of your eCommerce site. Low AOVs could mean there’s an issue with your products, marketing, or website. That’s why it’s crucial to regularly check your AOV against industry benchmarks and work to improve it if needed.

Now, let’s go through 12 proven strategies that we’ve rounded up for you.

12 Proven Ways to Increase AOV of Your E-commerce Store

Here are 12 proven ways to solve your “how to increase the number of orders” issue:

1.  Cross-Sell Related Products During Checkout

To increase the number of orders in your store, you can apply an upsell and cross-sell strategy by recommending complementary products that can enhance your customer’s orders.

Cross-selling involves offering related products to customers at the checkout. This strategy works well because it introduces them to products that complement their current purchase, increasing the overall cart value.

For example, if you sell electronics, suggesting batteries or cases at checkout can prompt additional sales.

With cross-selling, you can encourage customers to add more items to their cart- Which will result in increasing your order value.

2. Offer Discounts

Adding discounts can trigger buyers to buy more goods from you. Your customers are frequently encouraged to place larger orders when they learn they may save money with your offer. Here are some of the discount ideas you can take :

• Bundle discounts for purchasing a set of goods at once.
• Buy 1 Get 1 offer For saving money.

For setting up any type of discount at ease, You can use the Dynamic Discount plugin.

With this dynamic discount plugin, you can not only add bundle & BOGO offers, but also add product base discounts, stock base discounts, and bulk discounts.

One of the most beneficial features of dynamic discounts is that you can set up quantity Min-Max as you want.

3. Add Bundle Products

Bundling products allows you to increase AOV by selling more items in a single purchase. You can bundle complementary products at a lower combined price.

For example, a skincare store might bundle a cleanser, toner, and moisturizer at a price less than the sum of purchasing each separately.

4. Add a Discounted Upsell After Order Completion

Offering a discounted product as an upsell after a customer completes their order can lead to additional revenue.

For example, after a customer purchases a laptop, you could offer a software suite or extended warranty at a 25% discount if added to the order within the next hour.

This creates a sense of urgency and can persuade customers to make an impulse purchase benefiting from the discount.

5. Combining One-Click Upsell & Downsell

Combining one-click upselling and downselling techniques can significantly boost your average order value (AOV).

One-click upselling encourages customers to add higher-value items or services to their initial purchase with just a single click, without going through the full checkout process again.

However, if the customer declines the upsell offer, downselling provides a safety net.

For example, after buying running shoes, a customer could be offered premium running socks at a discounted rate through a one-click upsell. If the customer rejects the premium socks upsell, they could then be offered standard socks at a lower price point.

You can offer down selling by presenting a less expensive or smaller alternative related to the original purchase.

This approach not only increases AOV  but also boosts customer satisfaction by catering to different preferences and budgets, ultimately benefiting the brand’s bottom line.

You may easily set up one-click upsell & downsell offers using a sales funnel builder such as WPFunnels.

With WPFunnels, you can :

• Create & use post-purchase one-click upsell offers in your sales funnels
• Add down-sell offers in case an upset is rejected
• Design your upsell and down-sell pages using your preferred page builders
• Use dedicated widgets/blocks to make your offers functional
• Use discounts in your upsell & down-sell offers,

Learn more about WPFunnels.

6. Rank Your Site Higher With SEO

Optimizing your website for search engines (SEO) is crucial in attracting more targeted traffic that converts into sales.

For example, if you sell organic dog food, using targeted keywords like “best organic dog food” or “natural dog food brands” in your content can help your pages rank higher in search results, attracting customers who are looking for these specific products and are more likely to purchase.

To do SEO work manually it requires a lot of work. You can hand over the responsibilities to Intercoolstudio.

7. Give Promo Codes or Coupons

Offering promo codes or coupons with specific conditions can encourage customers to spend more to avail of the discount or deal.

For example, you can provide a coupon code for a percentage or flat discount on orders above a certain amount, like “Get 20% off on orders over $100”.

This incentivizes customers to increase their cart value to meet the threshold and benefit from the discount.

Additionally, you can offer coupons or discounts for purchasing product bundles or complementary items together.

For instance, “Buy Product X and get Product Y at 50% off.” This tactic can persuade customers to add more products to their cart, thereby increasing the AOV.

8. Create Exclusive Offers for First-Time Customers

Providing exclusive offers for first-time customers can be an effective way to attract new shoppers and boost their initial order value. These offers can include:

• Welcome Discounts: Offer a percentage or flat discount on their first purchase, such as “Get 15% off your first order.”
• Free Shipping: Offer free shipping on their first order, regardless of the order value.
• Free Gift or Sample: Include a gift or sample with their first order when they spend above a certain amount, like “Get a free travel-size product when you spend $75 or more on your first order.
• Loyalty Program Enrollment: Sign up first-time customers for your loyalty program and provide them with exclusive discounts or points for their initial purchase.

9. Offer a Flexible Payment Plan

Offering flexible payment plans can make expensive items more accessible by allowing customers to pay in installments, thus encouraging larger purchases.

For example, by partnering with services like Afterpay or Klarna, you can let customers buy a $1200 laptop by paying $200 per month over six months.

This approach reduces the upfront financial burden, making it easier for customers to commit to bigger purchases and potentially add more items like accessories or extended warranties to their cart. By easing the financial barrier, you can boost your average order value and improve conversion rates.

10. Market to a “Heavy User” Audience

Focusing your marketing efforts on heavy users or frequent buyers can lead to higher sales.

For instance, offer volume discounts or special pricing tiers for customers who purchase frequently or in bulk.

This can appeal to businesses or individual consumers who use your products regularly and are motivated by cost savings to increase their order size.

11. Build Trust and Authority With Your Target Market

Establishing your brand as trustworthy and an authority in your industry can persuade new customers to spend more. You can achieve this by incorporating expert endorsements, user reviews, and detailed product descriptions into your site.

Demonstrating the quality and reliability of your offerings can encourage customers to make larger purchases with confidence.

12. Use a Minimum Dollar Threshold for Free Shipping

Free shipping is a powerful incentive that can drive more sales to your site. You can set a minimum order value required for free shipping.

This will encourage your customers to add more items to their cart and ultimately that will increase your AOV.

For instance, you could offer complimentary shipping for orders exceeding $50.

Implementing a free shipping threshold incentivizes customers to add additional products to their shopping cart to meet the minimum order value required for complimentary shipping.

Final thoughts

Increasing AOV is an ongoing process that requires continuous testing, analysis, and improvement of your e-commerce strategy.

Always monitor data insights while being open to experimenting with new tactics.

By implementing these proven strategies into your e-commerce store’s operations, you’ll be well on your way toward increasing AOV and driving sustainable growth for your online business.

Remember to use powerful tools like Intercoolstudio, WPFunnel, and Dynamic Discounts to gain the insights and functionality needed to succeed.

So why wait? Start increasing AOV today and witness your e-commerce store reach new heights!

Frequently Asked Questions (FAQs)

FAQ1. What is the purpose of increasing the Average Order Value (AOV) for an e-commerce store?

Increasing the Average Order Value (AOV) is crucial for e-commerce businesses as it directly impacts revenue growth. By encouraging customers to spend more per transaction, businesses can maximize the potential of each sale without necessarily relying on attracting more website traffic or new customers.

A higher AOV translates to higher profitability, improved operational efficiency, and better utilization of marketing and advertising budgets.

FAQ2. What are some effective upselling and cross-selling strategies to boost AOV?

Upselling and cross-selling are powerful techniques to increase AOV. Some effective strategies are mentioned in the article. These tactics use the customer’s existing interest and encourage them to add more items to their purchase, ultimately increasing the AOV.

FAQ3. How can offering free shipping thresholds and promo codes help increase AOV?

Free shipping thresholds and promo codes can be powerful incentives to boost AOV. By setting a minimum order value for free shipping, customers are motivated to add more items to their cart to qualify for the free shipping offer, thereby increasing the AOV.