7 Ways to Use Email and SMS Marketing: Go Beyond Inbox to Sales

Although email is a go-to marketing channel for every marketer and business owner, in this competitive world, only email marketing doesn’t take you a long way. In that case, combining your email marketing along with SMS marketing can make a huge impact on your business ROI. 

Would you believe it if I say 91% of marketers have quoted that marketing automation has increased their business ROI? 

I know it is skeptical for you to believe, but the statement above is true fact from Hubspot. Companies have to develop a strategic plan to engage both email and SMS marketing automation to take their business to the next level and give customers a seamless shopping experience. 

Though email and SMS have secured their own place in the marketing industry, combining them with automation can give you impeccable results. In this blog, let’s zoom in on details about the combination of SMS and email marketing and seven ways to do it right. 

What is Email and SMS Marketing?

Email Marketing

Email marketing is a digital marketing strategy opted by every marketer and business person to send promotional content, newsletter content, and commercial messages to their target audience. 

With the right email marketing campaign strategy, your brand can evolve continuously to generate new leads and nurture existing customers, thanks to marketing automation.

SMS Marketing

SMS marketing is a marketing channel that businesses use to send promotional messages to their customers after their consent, similar to email marketing. This channel helps customers to stay updated about their favorite brands, be it product updates/launches, offers, brand news, and more. 

It is said that 66% of customers prefer mobile communication as their go-to second channel after email.  This preference highlights the importance of features like Android auto forward text messages, which can enhance the convenience and accessibility of mobile communication.

When these two marketing channels are in full swing, marketers and business owners should use the channels to generate qualified leads and nurture existing customers, eventually boosting your ROI. 

Know the ways to use email and SMS to the fullest below.

7 Ways to Use Email and SMS Marketing 

Apparently, when you combine SMS and Email Marketing, I would say the sky is the limit to moving your qualified leads from inbox to sales. 

Let me break down the effective and strategically followed seven ways to market via email and SMS

1. Segmentation

Be it email or SMS, segmentation is the initial process because you can’t send an email or SMS to all the customers you have stocked up. Instead, segmenting them based on their behavior, preferences, and past interactions. 

Leveraging the segmentation in your email and SMS marketing campaigns has the ability to enhance your engagement and conversion rate. For instance, if your customers have abandoned their cart, sending an email followed by an SMS can drive them to conversion. 

2. Personalization

Here comes the next string to be counted in your SMS and email marketing campaigns. Though brands send automated emails and SMS, the content should be personalized in order to capture your audience’s attention and make them feel valued. 

Who likes to receive a blasting email or SMS? Everyone looks for personalized content in the email or SMS they receive from their favorite brand. For instance, if you’re giving a special and exclusive offer to your loyal customers, the SMS and email should be personalized accordingly to them, not a generic one. 

3. Time-Sensitive Promotion 

When you run time-sensitive promotions, it is important to wear an extra hat and work on more to create a sense of urgency for your customers. Usually, this time-sensitive promotion includes offers/discounts for a limited period. In that case, it is essential to draft an attractive subject line, along with eye-catching images/GIFs, to make your audience click on the link for conversion. 

Source: TargetBay

When the offers/discount time period is about to end, here is where you can leverage the SMS channel to remind your customers that the offer is about to end in a few hours, along with the purchase link. 

4. Completion of Purchase

This part includes all transactional, Order placement, and delivery status via email and SMS to keep your customers updated about their purchase lifecycle. Usually, this kinda of SMS and emails can be loaded in a marketing automation tool that saves more time.

5. Inviting to Gamification

One interesting and important string in your playbook is to invite your customers to gamification. It is nothing but dropping SMS and Email notifications to your customer’s post-purchase cycle, stating the advantage of joining the loyalty program. 

Source: TargetBay

Though the email or SMS can’t be long, you can trigger them to join the VIP program by giving them an instant offer/discount. This can be done easily by merging the loyalty program tool with your Email and SMS marketing tool, there goes the trigger to your customers.

6. Customer Review Collection

Post-purchase cycle, it is important to collect valuable reviews from your customers. This collected customer feedback works both for brand development and marketing purposes. Remember, your past customers are your best marketers. 

These reviews of your past customers act as a doorway to your new customers, who are in the consideration funnel of the sales lifecycle. Manually collecting the reviews and displaying them is a tedious process. Instead, you can leverage the customer review tool like BayReviews and take the couch.

7. Event or Webinar Invitation

If you are conducting an event, you can send a personalized invitation to your customers and make them feel more valued. Events do happen twice or thrice a year, like a Valentine’s Day special event, along with an offer/discount you can send to your customers via email and SMS. 

Source: TargetBay

Another part is that you can also promote these offers on social media channels to build your customer base effectively. You might be thinking now, so much on your plate, but this can be done simply in a few clicks via leveraging a marketing automation tool. 

When everywhere is an automation platform, why not incorporate it effectively into your marketing goals? 

Ready to move your Customers beyond Inbox to Sales?

If you are one of the brands looking to take your marketing one step further, it is a good time to leverage email and SMS marketing in your marketing goal strategically. Nothing is late, then never it is done! Get your hands on email and SMS marketing by incorporating marketing automation tools like TargetBay. Try them out for free today.