SEO and Customer Support Software: How to Align Them to Drive Sustainable Business Growth

SEO holds a huge value for businesses. It makes your website noticed and drives a lot of qualified traffic that can be then transformed into sales. At the same time, it also helps you set yourself apart from the competition. Due to these and many other perks of search engine optimization, more and more businesses are prioritizing it now. And you can do that too! All you need is the right tools.

To get started, you can hop on Top 10 SEO Software. On this platform, you will find exhaustive reviews of the best SEO software that will help you make the right choice for your company.

Just like optimization, customer care also plays an important role in your success. It ensures better client experiences, improves your reputation, and helps ensure loyalty and, thus, business continuity. So there is no doubt that every company needs high-quality customer support software to achieve these goals.

So both SEO and customer support software can bring a wealth of benefits to your brand. But are they connected in any way? The short answer is yes. They both are powerful assets for business growth and when used in symbiosis, they can bring you even more benefits, including better content and client experiences, more traffic, and, of course, higher ranking.

The Role of Customer Support Software in Business

The role of customer experience (CX) in business is hard to undervalue. According to Qualtrics XM Institute 2020 Insights Report, CX closely correlates to loyalty and, thus, the success of a business. 84% of consumers who feel high effort from a brand are likely to make additional purchases. 94% of consumers who rated a company’s service as “very good” are likely to recommend it to others. And nearly 90% of clients tend to trust a company more if it takes good care of their needs. As a result, additional purchases, a high level of trust, and a willingness to become a brand’s advocate turn regular clients into very loyal ones who will continue bringing you revenue throughout the years. This is the biggest reason to invest in improving CX. And that’s where customer support software steps in.

A big part of a positive CX is made up of quality client support. The term customer support software refers to a unified tool that features multiple channels for communicating with clients, keeping better track of tickets, and troubleshooting client requests. The primary goal of this software is to help brands deliver better customer care with less effort.

While every software is unique, there are some must-have features that every quality solution should give you. These include:

• Smart ticket prioritization;
• Self-service portal;
• Live chat support;
• Omnichannel communication support;
• Client sentiment analysis;
• Internal chat, etc.

By leveraging a solution with all these features, companies can take their CX to the next level. Such software allows you to streamline communication with clients and inside your team. Also, it allows you to deliver quality client care 24/7 via any channel and easily track your tickets. Finally, this software will help you lower operational costs, while also boosting sales and conversions.

The Power of SEO in Online Visibility

Search engine optimization (SEO) is another crucial element of business success. This term defines a set of processes and tactics aimed at fine-tuning your website for search engine algorithms and taking it higher in search engine result pages (SERPs). SEO consists of many elements, including:

• Technical optimization – This aspect of SEO deals with the tech specs of a website. Namely, it involves optimizing pages for mobile devices and all screen sizes, ensuring fast loading speed, ensuring that all images and site elements work properly, etc.
• On-page optimization – This area deals with all on-page elements of your site. It involves improving website structure, meta tags, and titles with the goal to drive more traffic.
• Off-page optimization – This field deals with your overall online reputation. It includes optimizing links, online reviews, and social media to extend your outreach.
• Keywords and content optimization – Keywords and content play a special role in SEO. Keywords are used to ensure that prospects and clients can easily find your brand on the web using relevant queries. High-quality, optimized content increases your authority, improves engagement, and also drives more traffic to your pages. For visual content, you can leverage video tools to help you produce high quality videos.

Together, all areas of SEO impact your business by taking you higher in SERPs. It allows you to drive qualified traffic to your website, which brings long-term outcomes in the form of more leads and sales.

According to the 2022 SEO Market Report, SEO offers an impressive average conversion rate of 14.6%. What’s more, the report shows that the first listing in Google gains 33% of the entire web search traffic. That is, taking your site to the top of search results with SEO is a surefire way to boost your online visibility.

Integrating Customer Support Software and SEO for Maximized Outcomes

Although the correlation between your SEO efforts and customer support software might not be obvious, it’s still there and affects your business in many ways.

The Effects of Customer Support Software on SEO

Better Reputation

First of all, the goal of such software is to help you deliver excellent CX and improve client satisfaction. When you provide decent care for your clients and solve their issues, they are more likely to rate you positively. Thus, the quality of care directly affects your overall online reputation. A positive digital reputation is a good signal for search engines that proves your credibility. Thus, by leveraging the right tools for improving CX, you also rank higher thanks to an improved reputation.

Better Content

As was mentioned earlier, content plays a pivotal role in your ranking. It’s the primary reason why visitors come to your website. So the better the content you deliver, the more users will be able to find it. Customer support software can give you a glimpse into your clients’ sentiments, behaviors, and pain points. You can analyze this data and use it to improve your content. As a result, you will be crafting customer-centered copy that drives traffic and boosts conversions.

Better Keywords

Keywords are the driving force of SEO. They help clients find you easily on the web. However, all people use them differently. When looking for the right keywords that align with your brand, you need to consider short-tail and long-tail keywords, as well as keywords for voice search. A good client care tool can help you gain insights into client-related issues and better understand how your prospects communicate. As a result, you might be able to find new, powerful keywords for your SEO strategy.

Better Traffic

By improving your keywords and content, you will drive more traffic to your website. Needless to say, search engines consider the amount of traffic for indexing your site. So your position in SERPs will go up accordingly.

The Effects of SEO Techniques on Customer Experience

Just like customer support can help SEO, optimization can also improve your CX in return. First and foremost, optimized keywords and content will help your visitors find what they need on your website without much effort. This will save your clients’ time and make them happier with the quality of your service.

Secondly, such on-page tactics as interlinking can also improve client care. With the help of relevant internal links, you can improve content discoverability on your site. As a result, visitors will be able to discover more of your content, while also gaining value and saving their issues, which will affect their satisfaction.

Lastly, SEO can also help you improve your site’s speed and mobile-friendliness. Needless to say, consumers benefit from faster experiences. They also benefit from being able to interact with brands via mobile technology. Thus, by tweaking the technical aspects of your website, you can create better CX and, respectively, keep your clients happier with the quality of service you provide.

The Benefits of Merging SEO and Customer Support Software

Now that you know how these two tools affect each other, the benefits of merging them should be crystal clear. Namely, by aligning these two areas of your business, you can ensure:

• Engaging and meaningful content;
• Comfortable experiences for your clients;
• Stronger keywords;
• Improved digital reputation;
• Extended outreach and higher rankings.

Real-World Examples of Successful Combination of SEO and Customer Support

You already know about the big benefits of merging these tools. But don’t take them for granted. Let’s quickly review a few examples of companies that attain impressive success thanks to focusing on search engine optimization and client service.

Netflix is widely known as one of the most trending video streaming platforms and it’s our first example of real-world integration of search engine optimization and innovative client care solutions. The platform takes its SEO incredibly seriously. It carefully tracks users’ behaviors and patterns to regularly optimize its content. It also regularly delivers engaging and crisp content through social media and leverages international SEO tactics to extend its reach. As for client care, Netflix offers a robust help center where users can find self-help solutions to nearly every problem. Also, there is a 24/7 support line available across different channels. A symbiosis of superior client care and significant SEO efforts, Netflix boasts excellent customer satisfaction, over 220 million subscribers, and over $31.6 billion in revenue.

(Netflix lets you explore a rich help center that aims to solve users’ issues in less time)

Another real-world example is Lush. This UK-based cosmetics brand is renowned for its fair-trade and cruelty-free approaches. The brand has always emphasized ethics. So there is no wonder it takes special care of its customers. According to a case study by Zendesk, Lush was able to achieve a whopping 369% ROI with a less-than-a-year payback period. This is a clear example of the benefits businesses can gain from leveraging customer support software. Add to this the company’s in-depth marketing strategy with an emphasis on SEO and you will see why Lush is trending globally.

(Lush offers top-quality client care with fast response times and excellent CX)

Want to get impressive results too? Here are a few quick tips to help you integrate customer support software and SEO effectively:

• Identify keywords that relate to your clients’ most common support terms, queries, and issues.
• Incorporate the discovered keywords into the content on your website, including your blog, FAQ pages, knowledge bases, etc.
• Improve the site structure to ensure that client help content is easy to navigate.
• Strategically link your client help content to relevant pages of your site.
• Optimize your client service and website content for mobile devices.
• Encourage users to share their feedback and use user-generated content in your optimization strategy.
• Engage with clients more and provide prompt responses to their queries.

Conclusion

As you now know both search engine optimization and customer support software have many positive effects on your company’s success. And when used together, they can help you achieve your goals even faster. Use the knowledge and tips from this guide to create the synergy between these two assets and bring your brand to the top!