Since moving pictures began, video production has been a huge medium for people to consume different types of content. Los Angeles has been an even bigger part of this history—it is the place where everything started!
Nowadays, video has become a tool not only for marketers but for almost everyone to get their message through.
- Around 90% of consumers report that videos help dictate buying decisions. [Resource: score.org]
- Another 84% say that well-made brand videos also contribute to a purchase decision. [Resource: Deadready]
So fast-forward to today. Where does the video production scene lie in LA today?
It is still a hub where many companies of different sizes come to meet their video production needs!
Let’s look at how to boost brand awareness with video production for an LA startup!
Why Does Video Production Matter for LA Startups?
When it comes to communicating what your brand is, there is no better medium than video productions. They are the best at capturing the audience’s attention and solidifying recall.
Studies show that viewers tend to retain about 95% of a message when conveyed through video, compared to just 10% with text. [Resource: LinkedIn]
Since video is everywhere it is the optimum way to drive engagement across media platforms. Marketers use platforms like Facebook, Instagram, TikTok, and many more to reach audiences of different ages. Video on websites has been found to help dwell time, a metric that measures how long a viewer stays on a page.
As Los Angeles has a competitive startup scene, standing out is the key to success and strategic videos can help you go a long way.
5 Key Benefits of Video Production for Brand Awareness
Why do we think video production is beneficial for brand awareness? Here are our top reasons:
- Enhanced Brand Recognition
Videos can let a business establish its brand values. This is especially important for a local start-up as competition is fierce.
How else can you get your name known unless you can attract customers with the value you bring?
Through professional video production, you can ensure that you can stand out to your target audience and build recognition around it.
- Emotional Connection with Audience
Storytelling is another way you can hook an audience showing interest in a product.
By creating an emotional bond a product can be made to hold relevance in one’s life leading to an eventual purchase.
If you look at Local Eyes’ video for NewAir’spepsi fridge, you can see that from the beginning they capitalized on the retro or vintage aspect of the product in question.
Nostalgia plays a big part in grabbing a viewer’s attention.
- Higher Engagement Rates Across Platforms
When you make a video for say TV, you can edit the same video for platforms like YouTube, Instagram, and TikTok.
These platforms are where the main customers of startups lie. Aligning your goals with your video content can significantly boost engagement across these platforms.
- Increased Website Traffic and SEO Benefits
The same videos you made for marketing can be embedded on your website to improve SEO. Placing videos on websites can make viewers stay longer on your website improving SERP rankings.
For a start-up, this can go a long way by driving organic traffic and eventually boosting conversions.
- Competitive Advantage in the LA Market
As the market in LA is competitive, just having a superior product will not only translate to sales. You need to show the customers how and why you are superior.
You need to show them that you are doing something different by showcasing your product the right way and to the right customer.
5 Types of Video Content That Boost Brand Awareness
When making videos you have a choice of what type you want to make. Here are the types of video content that can help boost brand awareness.
Explainer Videos
Explainer videos can be a great starting point for a startup business. The idea is to simplify complex ideas. The main goal is usually to help the viewer understand how to use your product. Say you have a tech startup, an explainer video can break down different aspects of your app to the final users so that they can effectively use your app to its full potential.
Brand Story Videos
A brand story is a video where viewers are shown why the company exists in the first place. While it may sound vague, the goal is to convey the company’s mission and values. If you take the brand video for Decibullz, it is evident that it is just another company making truly wireless headphones. However, the main USP that Local Eyes helped highlight is that, unlike other one-size-fits-all-all, Decibullz can be molded to fit the end user.
Customer Testimonial Videos
Testimonial videos exist to give future users social proof of the usefulness of a product. These videos cast actually people to speak about how a product helped them in their lives.
This brings a layer of authenticity to the product leading to potential conversion. When making a testimonial video make sure to feature diverse customers for authenticity
Social Media Videos (Short-Form Content)
Short-form videos are made for Instagram Reels, TikTok, and YouTube Shorts. They are made to grab your attention quickly.
The fashion industry benefits from this video the most. However, there is no reason why a startup cannot make one!
Live Streams and Behind-the-Scenes Videos
Live and behind-the-scenes videos help create a personal connection with the audience. Startups can make “A Day in The Life” videos. Customers can be familiar with work culture during work days.
Another form can be a product launch. It goes live most of the time. People can join in even if they are not present physically.
Practical Tips for LA Startups to Get Started with Video Production
Setting Clear Objectives and KPIs
Before producing a video you need to define clear goals for the video campaign. You can have objectives like increasing brand awareness or driving conversions.
Some useful KPIs for video campaigns include:
- View Count: Number of video viewers
- Engagement Rate: Likes, shares, comments
- Click-Through Rate (CTR): How many people follow through with your CTA
- Conversion Rate: How many people make a purchase
- Watch Time: How long the viewers watch the video.
Budget-Friendly Video Production Tips
As a startup, it is not mandatory to follow the best equipment to shoot videos.
To save on costs you can:
- Use Smartphone Cameras: Pair smartphones with stabilizers or tripods to create professional-looking content.
- Repurpose Existing Content: Instead of writing a script from scratch you can repurpose existing articles, blog posts, or podcasts into video formats.
- Focus on Consistency Over Perfection: Make sure your video is consistent in terms of tone, style, and delivering the message.
- Utilize Free or Low-Cost Editing Tools: Make use of affordable software like Canva, iMovie, or free trials of Adobe Premiere to edit videos.
Choosing the Right Platforms
Before making a video, have a good idea of where you want to market these videos to reach your target audience.
For example:
- YouTube is best for long, educational, or explainer content.
- Instagram & TikTok is best for reaching younger audiences.
- LinkedIn is best for B2B startups or professional services looking to connect with potential clients.
Measuring the Impact of Video Production on Brand Awareness
4 Key Metrics to Track
Here are some key performance indicators that can give you insight into how well your video is doing.
- Engagement Rates: These include likes, shares, comments, and reactions, from viewers that show how well the content is perceived.
- Video Views: Shows how many people watched the video.
- Brand Lift: Brand lift metrics measure changes in perception and awareness after viewing the content. You can learn tools like Google’s Brand Lift where you can assess metrics like ad recall, brand interest, and brand favorability.
- Website Traffic: With tools like Google Analytics, you can track how many viewers visited your website after watching an embedded video.
Tools for Tracking
- Google Analytics
- Facebook Insights
- Instagram Insights
- TikTok Analytics
- YouTube Analytics
Analyzing Audience Feedback and Engagement
Understanding audience reactions and interactions is key to refining video content. Here are ways to interpret and use audience feedback:
- Interpreting Viewer Comments: Comments on videos can give you insight into how viewers react to a video. This qualitative data can reveal audience sentiment, common questions, and interests.
- Assessing Likes, Shares, and Reactions: Engagement metrics reveal how content is performing on a broader scale. If a video has low engagement, it is a sign that your marketing efforts need to be improved in some aspects.
- Using Viewer Feedback for Future Content: By analyzing audience responses, you can shape your strategy to make more impactful videos in the future.
The Future of Video Production for Startups in LA
As video marketing evolves, LA startups have the opportunity to stand out with new trends.
- For 2025, many testing out immersive storytelling formats, like long-form narratives and documentaries.
- AI is also transforming pre-production with automated scripting and editing. This can be a chance for startups to streamline workflows and improve content quality.
- Additionally, interactive formats like AR and VR can be an area where startups can try to gain audiences immersively.
Being a startup in a competitive city like LA you need to stay ahead of the curve to make sure you do not lag.
Remember there will always be some trying to move up so make sure you can stay up with the time to survive!
Frequently Asked Questions (FAQs)
How does video production enhance brand awareness?
Through video production, you can visually tell your brand’s story, showcase products, and connect with a wider audience.
What types of video content work best for startups?
Explainer videos, customer testimonials, and live videos can be great video content for startups to build trust among customers.
Is video marketing cost-effective for small businesses?
Video marketing can be very cost-effective for small businesses if planned out right.
How can I measure the success of video marketing for brand awareness?
You can measure the success of a video by tracking metrics like views, engagement rates (likes, shares, comments), and audience retention.
Ready To Take Your Brand Video To The Next Level
Video production does not need to break the bank, especially for startups who may not have a lot of funds to invest. Having the right setup can help you make videos at affordable rates.
So if you are thinking of making a video for your startup, book your consultation with Local Eyes today!
Andrej Fedek is the creator and the one-person owner of two blogs: InterCool Studio and CareersMomentum. As an experienced marketer, he is driven by turning leads into customers with White Hat SEO techniques. Besides being a boss, he is a real team player with a great sense of equality.