The primary goal of a digital marketer is to grow, nurture, and retain an online presence. The marketing process follows a stepwise approach to retain customers and attract new ones. This stepwise approach is also known as the marketing funnel. Through a marketing funnel, a website visitor turns into a customer. Each step of the…
An eCommerce chatbot can be defined as a “computer software meant to imitate a conversation with human users over the Internet” at its most basic level. eCommerce chatbots function by running the language you type through an algorithm to figure out what you are looking for, then answering with a response based on your keywords. …
Constantly securing your content with resource page links from relevant websites make your content more authoritative. Therefore, Links are now becoming very crucial from an SEO perspective. Relevant links not only help to drive traffic to our website but also improve Domain Authority and get organic ranking on search engines. If you’re practising SEO and…
The two terms Digital marketing and SEO are often used with similar connotations making it confusing and often misleading. It is usually understood as just one entity and we think they both are the same when in reality they are different. So how exactly are they different? SEO short form for Search Engine Optimization…
No matter what industry you operate in, businesses need to find ways to stand out and reach their target audience. Creating and sharing various types of content is one of the most effective methods to accomplish this. Content can help businesses attract the right audience, build credibility in their industry, convert prospects into paying clients,…
Let’s admit it, cold email is one of the best ways to approach new clients because it works. Now more than ever people are more receptive to their inboxes. Email marketing’s popularity has increased since 2020 and is still growing. This means more businesses in your niche are emailing your future clients. But don’t let…
Have a mobile e-commerce app? Does your audience know it exists? Is it converting users into paying customers? Are you generating enough data to gain insights to improve your app? So many questions, so little time! But don’t panic. This post offers an overview of MUST-HAVE mobile app features to ensure the growth and continued…
Customer satisfaction is a part and parcel of the business strategies framed by the companies. Whether it is a call center or a restaurant, managing customers and providing satisfaction are the prime aims of all businesses. One of the biggest hurdles in this aspect is to measure the level of satisfaction you can deliver to…
Measuring customer satisfaction is essential for growing your brand. Loyal customers are an asset to your business. You need to know how many of them are dedicated to your brand and this will help you understand your customer retention rates. However are you confused about how you can easily analyze these statistics and receive customer…
If you are a CMO, you know that no marketing plan is complete without a social media aspect. With access to billions of people around the globe, social media is essential for any business to communicate its message, products, and services. While social media scheduler is easy and familiar for us to engage within our…