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Create a winning sales strategy with Conversation Intelligence
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Since the pandemic hit, a major issue that the sales businesses faced was remote working and selling. Collaborating with the entire sales team, figuring out the status of the sales pipeline, tracking daily sales reps activities, and understanding evolving customer buying behavior became a huge challenge, but with challenges came solutions. AI-based solutions like…
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Is Guest Posting Worth it? Reasons to do it
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Guest posting has gained huge popularity over time. As businesses have started realizing the potential it holds, they have moved forward to buy guest posts and invest in this great marketing strategy. However, there are still many people and beginners, who tend to question the worth of guest posting. Is it worth it to buy…
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What Is a PPC Report and How to Create a Great One
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A well-thought advertising campaign can enhance your marketing efforts more than you can imagine. That’s why paid ads are an important part of anybody’s marketing strategy – they help you reach more people with the right offer, at the right moment. But when you run a PPC campaign, you also need to know how…
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Easy-Yet-Effective Ways to Create and Use Barcodes for Your Business
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Increased accuracy, simplified monitoring, effective inventory management, improved customer experience — there are several benefits that barcodes entail for a business. These codes provide an easier way to track and store information, from individual items to large stocks of thousands or even millions of items, which in turn offers benefits over manually entering information. …
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Best Methods to Evaluate Your Involuntary Churn Content
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Company owners would like to know how to deal with involuntary churn, a significant factor in subscription billing loss. The tricky part is that involuntary churn is a phenomenon that “creeps” up on businesses rather than happen in an instance. Generally, companies would have difficulty identifying its occurrence, especially when they have other churn…
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Sales and marketing alignment: best practices for 2022
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Make 2022 the year you get your B2B sales and marketing teams working together towards a common goal. See Cognism’s 7 actionable alignment tips. If you haven’t got your B2B sales and marketing teams aligned yet, you’re missing out on a wide range of benefits – and most importantly, more revenue. As we race…
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Why Should You Outsource The Development Of Your Web Application?
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There is no escape from outsourcing an IT firm in order to obtain a good web application for business. In fact, the number of outsourcing is increasing drastically from 12.7% in 2019 to 13.6% in 2020 every year as people are opting to outsource tasks they don’t expertise instead of hiring new talent in-house.…
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Video Marketing Tips: 5 Steps to Make your Video Matter
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Video Marketing Tips: 5 Steps to Make your Video Matter Anyone who has the right tool can learn video editing which is why it has become an in-demand job. Having the right tool can lead you to hone your skills. However, if we are talking about video marketing, it is more than just the…
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The Age of Data Privacy: Can GDPR Build Trust Between Consumers and E-Commerce Businesses?
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E-commerce, along with social media and finance sectors, has been one of the most affected industries by the General Data Protection Regulation (GDPR). As online companies rely heavily on the analysis of customer data and metrics in order to personalize customer experiences, it has put website traffic and revenues at risk. Let’s be honest,…
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What CMOs Need to Know About Social Media Automation
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If you are a CMO, you know that no marketing plan is complete without a social media aspect. With access to billions of people around the globe, social media is essential for any business to communicate its message, products, and services. While social media scheduler is easy and familiar for us to engage within…