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Today’s customers are different. How? You might wonder. Well, customer 2.0, as Forbes called them in their article, seems to have easier access to information nowadays. In fact, clients who reach out to a company already have 60% knowledge about them through technological research. These newer customers want companies to care about them and…
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Losing customers is never a good sign. Although it is normal for a business to lose about 5-6% of its customers every year, any more can prove to be troublesome, as losing customers translates into a loss of revenue. Customer churn is the rate at which clients or brands stop doing business with you.…