Today, having a website is just the start. To really stand out, you need to make your website smart — and that’s where artificial intelligence (AI) comes in.
Whether your website serves as a go-to resource for information or an online storefront, AI-powered tools help bring more potential customers to your virtual doorstep by significantly enhancing the experience for your visitors.
Without further ado, use these nine ways to create an AI blueprint to build your website and make the most of your online presence.
Create Painless E-Commerce Experiences With AI-Powered Chatbots
Key stat: 62% of consumers prefer to use chatbots because they provide instant responses.
Say a visitor is on a website contemplating purchasing a cutting-edge smartphone but has several questions regarding its features.
Rather than sifting through detailed product descriptions or enduring the wait for a customer service response, AI chatbots are ready to act as virtual assistants for each individual user.
They inquire about battery life, and the chatbot responds promptly with specifics, even offering comparisons with other models.
When their curiosity shifts to camera specifications, the chatbot provides a comparative analysis with other smartphones within the same price bracket. It tailors its guidance to their preferences, discussing color choices, storage sizes, and the compatibility of different accessories.
In short, the AI not only replaces live human agents, whose time is better spent on other important tasks, but they’re also “always on.” Your customers never have to wait for an answer.
The best part? Customers are perfectly happy to speak to a chatbot:
This personalized experience gives you an edge over your competitors.
Help Visitors Find Information Quickly
Key stat: 61% of users will give up on a website if they can’t find what they’re looking for within five seconds.
AI search boxes on websites help visitors find what they need quickly. They calculate what the visitor is looking for as they type a query.
Picture a visitor on a health and wellness site seeking advice on a balanced diet. The moment they start typing “balance,” the AI search box springs to life, suggesting “balanced diet plans” or “balanced meals for weight loss.”
And if they ask a full question, such as “What exercises are best for starting a fitness routine?”
Unlike basic search functions that scan for keywords and return a whole bunch of unrelated pages, the AI search box interprets the question with a human-like touch, delivering content that matches the visitor’s intent.
And every search helps the AI learn. As more visitors ask questions and search for terms, the search tool refines its understanding based on this user behavior.
This process is known as machine learning — where a piece of technology can learn something without direct instructions.
Streamline the Content Creation Process
Key stat: 65% of content marketers plan to incorporate AI content generation tools into their workflows.
Let’s face it. The content creation process is cumbersome. And even when you hire a team of writers to help you create helpful and relevant content, you introduce a mix of tones as you onboard new writers.
That’s where an AI writer shines. You can create personalized content quickly, which doesn’t dilute your brand’s tone.
For example, you can use AI generators to streamline the writing process for:
- Product descriptions
- SEO-friendly blogs
- General web copy
- FAQ pages
- Captions
Improve SEO Rankings
Key stat: 61% of marketers say that inbound (SEO, blog content, etc.) is their highest quality source of leads.
With so many websites in the world, you need to appear higher than your competitors in search engines.
AI doesn’t provide search frequencies for specific keywords but can help you make a list of suitable keywords you can research on a keyword research tool.
As long as your prompt is specific enough, it can help stimulate the creative process. For example, we prompted ChatGPT:
“I want to write a blog about maintaining a garden. The target audience is people who have moved into a house with a garden and are new to garden management. Please can you give me five relevant keywords to rank for?”
Here’s what we got back:
Screenshot by Arif Bharakda
You can continue to ask for more variations. Once you’re happy, you can put these in your chosen keyword research tool to find further variations and their search frequency to determine each blog’s primary and secondary keywords.
Unlock Access to Never-Ending Blog Ideas
Key stat: 36.7% of marketers agree that creating engaging content is one of their top struggles.
So, what do you do if you can’t think of blog ideas or don’t have the time to write them?
Staying with the gardening example, we prompted:
“Position yourself as an expert on gardening. Can you suggest five blog titles aimed at people new to gardening? Make them specific.”
Screenshot by Arif Bharakda
If there’s a specific area of gardening you want to focus on, such as pruning principles, you can ask generative AI tools to provide more inspiration in that specific niche.
You can go on further. It’ll help you with outlines and structures for each blog. Combining generative AI powered by machine learning with SEO tools and human oversight can help you churn out high-quality blogs in a conveyor-belt fashion.
Create Custom Visuals With No Experience
Key stat: When asked what visual elements they value on a company’s website, 40% of consumers said images, 39% said color, and 21% said video.
Imagine being able to create images, graphics, and art for your website that are tailored exactly to your needs without endlessly scrolling through generic stock photos. This is the power of AI in image generation.
Unlike stock imagery, which can often be overused and may not quite fit your specific vision, AI-generated visuals offer uniqueness and customization that wasn’t possible before.
For example, you can use tools like DALL-E to create entire homepage mockups. We made this one for a fictitious plant retailer.
With AI, you input a description of what you envision, and the technology works like an artist to bring your ideas to life. Whether you need a picture for a blog post or a graphic for your website, AI can create one-of-a-kind.
This technology is particularly valuable in the gaming industry, where visuals play a key role. For instance, game developers and fan sites could use AI to generate concept art for new character skins or weapon designs. Imagine creating a unique visualization of a “Fortnite Spiderman” outfit, blending the iconic superhero’s look with Fortnite’s distinctive art style. These AI-generated visuals could serve as inspiration for official designs or be used in fan art and promotional materials, enhancing engagement and excitement within gaming communities.
Leverage Interactive Content for Better Engagement
Key stat: Interactive content receives nearly 57% more engagement than static content.
That’s why Hims, a trailblazer in the telehealth and wellness industry, has harnessed the power of artificial intelligence (AI) to enhance user experiences on their website significantly.
One standout feature where AI takes center stage is the implementation of interactive quizzes.
Hims employs these AI-driven quizzes that act as personalized health assessments. These quizzes are designed to gather essential information from users, such as their health goals, concerns (hair loss, mental health issues, skin issues), and preferences.
The AI algorithms then analyze the responses to tailor product recommendations and wellness plans uniquely suited to each individual.
The technology streamlines the process, making it easy for users to navigate and answer questions at their own pace. This user-centric approach enhances the overall website experience.
And, of course, AI is the perfect tool for analyzing vast amounts of data collected from quiz responses. This data-driven approach enables Hims to gain insights into customer trends, preferences, and emerging health concerns.
The valuable insights obtained through AI analysis inform product development and marketing strategies. The result?
Follow ADA Compliance
Key stat: Since 2018, web accessibility lawsuits have increased by 320%.
Implementing AI on your website can serve diverse goals and purposes, enhancing the work of designers and programmers in multifaceted ways. One significant application is ensuring ADA compliance, a vital aspect of web design.
ADA compliance checkers are instrumental in helping companies assess whether their websites adhere to ADA laws, ensuring inclusivity.
Advanced tools like those offered by accessiBe leverage AI assistance to identify and rectify errors within the web code promptly.
By automating this process, these tools play a pivotal role in making websites ADA-compliant. Through the integration of artificial intelligence, businesses can streamline their efforts, ensuring their online platforms are accessible to all users.
Improve Your Website Performance
Key stat: A website that loads in one second has a 3x higher conversion rate compared to a site that loads in 5 seconds.
AI has revolutionized the way we optimize website performance.
By analyzing how users interact with a page, AI heatmaps can identify what captures their interest and where they encounter issues. This insight allows for targeted improvements, enhancing the user experience.
Additionally, AI can streamline website speed — one of the key factors in user satisfaction. It intelligently reduces image sizes without compromising quality, ensuring pages load faster.
This boost in speed means visitors can enjoy the content they love with minimal wait times, significantly improving the overall experience of your website.
With AI, you’re no longer throwing ideas into the wind and hoping something will work. You’re applying smart technology to make data-driven decisions that refine and accelerate your site’s performance.
AI Is a Powerful Tool for Faster and Smarter Website Experiences
By no means is this an exhaustive list of AI use cases. But we hope we’ve communicated how essential it is for any website to use AI.
It fine-tunes your website to offer a better and more personalized experience for every visitor. And a fast, smart website keeps people happy and returning for more.
How will you incorporate artificial intelligence into your strategy to grow your online business and web presence?
If you need more inspiration, check out our comprehensive list of AI tools for your journey.
Jeremy is co-founder & CEO at uSERP, a digital PR and SEO agency working with brands like Monday, ActiveCampaign, Hotjar, and more. He also buys and builds SaaS companies like Wordable.io and writes for publications like Entrepreneur and Search Engine Journal.