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In years gone the “freemium” model was the favoured one of marketing SaaS platforms that were trying to attract new startup or SME customers. Now even enterprises are willing to use “free trial” offers from new marketing SaaS providers in an effort to secure a winning edge on the cheap. While freemium offers are…
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Lead generation is an enormous challenge faced by SaaS businesses. 30-50% of income comes from sales and marketing in this industry. Such a vast budget means you have room for quality and quantity, which not every other industry can do. Using this opportunity wisely is the most crucial part. Even high-growth companies will fail…
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You all know that on Snapchat, users can show their profile only to their friends and relatives who are directly connected with them on it. However, when a user creates a public profile on Snapchat then his/her profile can be viewed by any user. Moreover, the users can find that person easily. I am…
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The era of the COVID-19 pandemic has given a hike to the employees working remotely. This hike opened many doors for intruders and hackers to break into your company’s data. This instant shift to remote working led to an increase in implementing cybersecurity practices with utter zeal and dedication. Without complete security policies and…