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5 Lessons to Learn from Companies that Do Social Media Right
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In today’s day and age, you can hardly find a company that’s not active on social media. It makes sense—considering that 50% of the world’s population has at least one social media account, there is no other platform that can give you as much reach and engagement. But adding social media to your marketing…
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8 Best Knowledge Base Builders 2022
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A knowledge base is a repository where info is stored, organized, and then shares. Your customers can use the knowledge base for everything they need to know about your product and service. On the other hand, an internal knowledge base software is used to allow employees to collaborate and distribute all company knowledge and…
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The steps to building an e-commerce business based on referrals
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Building a business can be difficult at the start, and if you are not opting for the correct strategy, it can get a lot more complicated. Starting in e-commerce business is the new trend of the time, but you will have to put in efforts for Search Engine Optimization and email marketing. One also…
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5 Tips for Working From Home You May Not Have Thought of
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Whether it is because of COVID or for other reasons, a large number of people around the world are increasingly finding themselves working from home ( aka work-from-home ). According to research by Stanford University, approximately 42 percent of the working population works from home. Another 33 percent is looking for jobs and it…
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Offline Lead Generation Pain Points Your Business Should Be Aware Of
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Even though many marketers turned to online promotions because of their specificity to a particular audience, there are still many reasons to continue offline marketing strategies. The best plans include both online and offline efforts. According to Meeting Professionals International (MPI), face-to-face meetings result in far more conversions than online efforts. The organization shares…
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The Startup: 25 Tools to Help Business Managers Power through the Pandemic (updated on March 2022)
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82% of managers admit reduced productivity in their teams during the lockdown. And this is why the demand for task managers & automation tools increased at an exponential rate. With more companies shifting online, business owners seek ways to adapt to the new workflow, automate business processes, & adjust communication. Companies are looking for…
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E-commerce Strategies to Expect in 2021 and beyond
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2020 has been a year filled with challenges for business owners. The landscape of how the world does business, even online sales, has changed for the foreseeable future. As we move into 2021, expect some e-commerce strategies to shift as well. Emarketer reports coronavirus as the most significant disruption of consumer retail spending in…
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Remote Interviewing: Tips on Landing the Job
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Remote jobs and “work from home” positions are the new norm for hiring amidst the 2020 craziness. Interviewing processes have changed as we know it, and getting a new job can be intimidating for candidates. These tips & tricks can alleviate that stress and help you land the job even if it is through…
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5 strategies to generate leads online
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Gone are the days of cold-calling and door-to-door sales. In fact, many mobile users are now even alerted when an unknown caller is classified as a “spam risk”. Sales processes have since adapted, as tech has, to become almost entirely digital to appeal to online audiences. So how should a business attract inbound sales…
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Tips for Handling Email Marketing in The Midst of a Global Crisis
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Difficult circumstances can disrupt even the most successful businesses, and a knee-jerk reaction that comes to mind may be to stop utilizing email marketing in order to protect your business from a global crisis. Costs are costs, right? Save them when/where you can. Should your marketing step on the brakes? Heeeeck no! If anything,…